17 Tips To Get More Customers For Your Small Business

17 Tips To Get More Customers For Your Small Business

Getting customers to purchase from your small business can seem like an overwhelming and stressful task. However, we are going to walkthrough on how to get more customers for your small business, so you can have peace at mind and continue to run your business successfully.

To get more customers for your small business you will need to invest your time and effort in marketing your company. You will need to create a marketing plan on how you will position your business in your industry, which customers you will target, and how you will obtain those customers.

Overview: 17 Tips To Get Customers For Your Small Business

If you are interested in getting more customers for your small business, then you should follow these basic marketing tips to success:

  1. Have A Marketing Plan
  2. Develop A Unique Selling Proposition
  3. Target Your Customers
  4. Get Business Cards, Brochures, Flyers
  5. Mail Marketing
  6. Ask For Referrals
  7. Ask For Reviews
  8. Create A Website
  9. Pay Per Click Advertisement
  10. Search Engine Optimization
  11. Content Marketing
  12. Google My Business
  13. Bing Places
  14. Get Listed On Local Directories And Review Sites
  15. Email Marketing
  16. Social Media
  17. Continue To Learn And Improve

By following these 17 tips, you will be in a better position of meeting your business goals on a growing and consistent basis.

Have A Marketing Plan

Your small business should have or develop a marketing plan. A marketing plan gives your company direction on how to market to new customers and how to position yourself. It is your blueprint for your overall marketing strategies and tactics.

Basically, a marketing plan involves what you are trying to do and how you are going to do it. Here is a brief outline of a basic marketing plan:

  1. Set your goals.
  2. Define how your brand stands out (unique selling proposition).
  3. Target a specific customer or niche.
  4. Determine which marketing tactics you will use.
  5. Evaluate and review.
marketing plan

Develop A Unique Selling Proposition

One of the biggest questions you need to answer for your customers is why they should buy from you. Develop a unique selling proposition, which is how you will position yourself in the market as an industry leader.

For example, quality, convenience, speed, warranty, addons, professionalism, and luxury are all forms of unique selling propositions.

Therefore, you must determine how you company stands out compared to your competitors. Now this may be overwhelming to think of how you can be better than all your competitors. However, you need to simplify this.

Break down your competitors with the same unique selling proposition as you do. Additionally, you may also want to consider location, products, services, customers, and other factors to help narrow down which competitors are more in your market than those that are not.

Once accomplished you can establish and set goals on how to achieve your unique selling proposition. It will seem more realistic and feasible to accomplish.

Target Your Customers

Not everyone is interested in your goods and services, therefore it is best to target a specific population that is and can buy from you. By targeting a specific market, you are increasing your odds of obtaining relevant and quality prospective customers.

Target your customers has many benefits such as:

  • Limiting your marketing expenses
  • Saving you time
  • Increase conversions, sales, and overall return on investment.
  • Better customer satisfaction
  • Improved communication and relationships with your target audience

For example, if you are a plumber and only want to work with homeowners, then your content should be tailored towards residential owners. Furthermore, as a plumber you are limited to serving only a local community, therefore your audience will be limited based of geographical location.

Here are different ways you can target your customers more specifically

  • Location
  • Demographics
  • Interest and behaviors
  • In Market
  • Seasonal

Ultimately, by targeting a specific audience you are personalizing your services, business, unique selling proposition and other messages to that audience. It will make your business overall efficient and help you get more customers for your small business.

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Get Business Cards, Brochures, Flyers

Stick to the basics of traditional marketing by getting business cards, brochures, flyers, and other printed marketing materials. Printed marketing materials is a way to have users touch and feel something of your company.

It gives them basic, relevant, and informative content that your audience can act on. Additionally, printed marketing materials can help complement your other marketing channels such as mail marketing, website, social media, word of mouth, and in person sales.

Nevertheless, printed marketing materials should not be overlooked in promoting your small business to get more customers.

Mail Marketing

One method of getting more customers for your small business is by mail marketing. Mail marketing is a traditional form of marketing that can be personalized.

Typically, you will mail your prospective customers something that is relevant and valuable to your audience. This can be something such as an informative brochure, flyer, booklet, or other marketing materials.

However, to effectively pursue mail marketing you must be strategic in targeting the right population for your goods and services. For example, if your target market is the wealthy and affluent population, then you should target a rich neighborhood.

mail marketing

Ask For Referrals

Word of mouth is powerful, especially if you are proactive with it. Word of mouth involves individuals telling others about your goods and services. Ultimately, this may lead to prospective customers for your business.

To get more customers, you should be asking family, friends, current/past customers, peers, and other people to refer your business to someone in need of your goods and/or services.

Overtime, word of mouth will begin to amplify, especially if used with other marketing tactics. Word of mouth is free and could earn you consistent and growing referrals to your business.

Ask For Reviews

Often overlooked by many small businesses, reviews can work wonders in promoting your business to prospective customers. Before, people decide to visit or buy a product they look at reviews. Reviews are past customer feedback that communicates to new prospective customers on their experience. As a result, this information can influence whether a prospect will buy from you.

By creating a large positive pool of reviews, you can amplify your word of mouth and increase your conversions throughout all your marketing efforts. Before, people decide to visit or buy a product they look at reviews. Therefore, it is important to get as many positive reviews as possible.

To maximize your opportunities, you should ask for reviews from current and past customers. Be sure to be always putting your best foot forward, resolve customer complaints, and responds to both negative and positive customer reviews.

Your reputation is key is selling your goods and services. Your audience wants to know that you offer credible and reliable products and/or services. Therefore, creating and maintaining a positive reputation can help get you more customers.

customer review ratings

Create A Website

A website is probably one of the most valuable marketing resources a small business can have. It can be used with a combination with other marketing channels to help get you more customers passively or proactively. As a result, you should invest in a quality website for your small business.

A website is where you will communicate, connect, and acquire a large portion of your audience. It enables you to reach audience on a digital level on search engines like Yahoo, Google, Bing, and others.

To effectively communicate with your audience and draw conversions from your website you should create valuable and relevant information for your audience. For example, you should include your services, who you serve and where, answer frequently asked questions, and more.

For your small business website to be successful it needs to offer users a high valued user experience and it needs to be optimized for search engines.

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Pay Per Click Advertisement

PPC or pay per click advertisement is a quick way to get more customer to your small business. Basically, you are creating ads that users can find as they browse or search on search engines. Depending on your goals will dictate how you approach PPC ads.

To be effective with your PPC ads you will need to strategically select the right keywords, have a quality landing page, bid the right amount, target your audience, and continue to improve your ads overtime.

PPC ads can be complex and overwhelming which may require you to get some training before pursuing PPC ads or you can hire JMF Digital Marketing to help setup and manage your PPC ads.

Ultimately, you want to ensure your PPC ads are profitable, so you know they are working and helping you achieve your goals.

JMF Digital Marketing Pay Per Click Advertisement

Search Engine Optimization

SEO or search engine optimization is how users will find your business and/or website organically on search engines. SEO is the process of creating and improving your online presence to appeal to both your audience and search engines.

To build your online presence you will need a well functioned and quality designed website with rich content. Your website should be well readable, crawlable and indexed by search engines. Additionally, you want to keep your website updated, secured, mobile friendly, and supplied with fresh content to provide you the best chances of ranking higher on search engines.

Furthermore, you can improve your online presence locally, by creating profiles on directions and reviews sites, getting reviews, and more.

Ultimately, you are working to grow your online exposure to get more customers for your small business.

JMF Digital Marketing Search Engine Optimization

Content Marketing

Not all content is created equally. Therefore, it is important for your small business to incorporate content marketing to help you get more customers. Content marketing helps you strategize your content to better appeal and acquire your audience into taking a profitable action.

To be effective with content marketing, you will need to tailor all your content to the right audience. It needs to relevant and valuable to them. Then you need to give them that content at the right moment.

The level of effort that will be required is based off your industry such as consumer expectations and your competitors.

Content comes in many forms such as text, images, videos, audio, and others that can be used in all your marketing materials such as:

  • Your website
  • Blog
  • Brochures
  • Flyers
  • Booklets

Ultimately, content marketing can help get your business more customers, in addition to improve your conversion rates, sales, while limiting your costs.

JMF Digital Marketing Content Marketing

Google My Business

Every small business needs to take advantage of having a Google My Business profile to help connect them with more customers interested in their goods and services.

A lot of local customers can be found by creating and maintaining a Google My Business profile. You can list all your products and/or services, with detailed subscriptions, areas you serve, and upload images. You can also solicit reviews and respond to customer feedback.

Ultimately, the more you put into your profile, the better your results will be. Create and manage your profile today to become more competitive in your local markets.

Bing Places

Bing Places is Microsoft’s version of Google My Business. It is basically a mirror to what Google has to offer, except for a smaller audience. However, the smaller audience is also less clutter with your competition.

Get Listed On Local Directories And Review Sites

One way to boost your website’s SEO and your local SEO is by listing your business on local directions and review sites. Be sure to be detailed on supplying these sites with all of your information, as search engines will crawl these sites to learn more about your business and how to rank you on search engines.

For example, they can identify and associate with a specific geographical location, or target keywords. Nevertheless, the benefits of review sites and local directions should not be ignored.

Email Marketing

Email marketing is one the most cost-effective marketing approaches that can help small business get more customers.

With email marketing, you can stay in touch with your audience before and after their purchases. It is a great way to nurture prospects until they are ready to buy. Additionally, it can help keep you fresh in your audience mind after they have brought from you, so they can come back.

To effectively pursue email marketing, you should create an email subscription list on your website and social media accounts for users to sign up on. Only email users that have voluntarily consented to subscribe to receive your emails and content, other whys it may be viewed as unethical or sketchy.

email marketing

Social Media

Another way to get customers for your small business is with social media. Social media is another marketing tactic of putting your business, services, and products in front of your target audience.

Generally, business to customer companies will focus their efforts on Facebook and Instagram to promote their business. While business to business will focus their efforts on LinkedIn and Twitter. However, there are a few exceptions to this rule depending on your industry. After all, it does not hurt to create a free profile, just focus your efforts on what makes you the most money.

With social media you can reach more customers that search for goods and services via social media. Additionally, you can establish a better customer relationship with your audience and learn more about them. Keep your audience engaged with fresh content and interact with them.

Collect constructive feedback from your audience to improve your business and adapt to consumer demands.

Direct users to act by visiting your website, making a purchase, or by contacting you. If you are struggling to get followers, then invest in some advertisement to grow your follows. The more followers you have the more credibility and reliable users will view your business. In addition, it is a great way to nurture prospective clients as well as build customer loyalty.

Start today by building your small business social media profiles.

social media

Continue To Learn And Improve

Marketing your small business can help you bring in customers, however, nothing is permanent, and neither are your customers. As a result, you need to keep learning and improving your marketing efforts.

Track and measure your results to determine if you are meeting your business goals. If you are meeting your goals, then keep it consistent. If you are not meeting your goals, then dig in and find out why. Eventually, you will become more efficient and effective in your marketing, which can give you a competitive advantage in your market.

Continuous improvement and a better knowledge base of your industry can make your competitive advantage more sustainable. Here are some ways you can continue to improve your marketing efforts:

  1. Measure and track all marketing results
  2. Continue to be engaged with your audience
  3. Preserve a good reputation
  4. Focus on your core competencies
  5. Remember to target your audience
  6. Provide your audience with new fresh content
  7. Continue to put your best food forward
  8. Adapt to changes

Summary: How To Get More Customers For Your Small Business

Getting customers for your small business can be done in many ways, however it is best to stick to the basics as we have mentioned in this blog:

  1. Have A Marketing Plan
  2. Develop A Unique Selling Proposition
  3. Target Your Customers
  4. Get Business Cards, Brochures, Flyers
  5. Mail Marketing
  6. Ask For Referrals
  7. Ask For Reviews
  8. Create A Website
  9. Pay Per Click Advertisement
  10. Search Engine Optimization
  11. Content Marketing
  12. Google My Business
  13. Bing Places
  14. Get Listed On Local Directories And Review Sites
  15. Email Marketing
  16. Social Media
  17. Continue To Learn And Improve

By following these tips, we have outlined in this blog, it will enable you to increase your online exposure, marketability, and efficiency in getting more customers.

If you are looking for assistance marketing your small business, then contact JMF Digital Marketing today.

Get Started Today With JMF Digital Marketing

If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing. 

JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.

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