21 Questions You Should Ask Your Website Designer Before Hiring

website designers

Websites are an investment made by businesses looking to grow their online presence and connect with more customers. Which makes the selection process for hiring a website designer critical for your success.  However, this may be difficult because are a lot of website design companies out their on the market.

For a small business owner, it may seem quite overwhelming to look for a professional website designer with confidence. Especially, with all these website designers claiming that they can drive traffic and generate leads on your website. If you are skeptical, then you should be. How are you supposed to know which website designers will deliver the results they claim?

You must ask your website designer the right questions. To help build certainty with your decision you should at least meet with 3 different website designers and evaluate them. Ask them questions to see which designer can deliver you the most value for a reasonable cost. In addition, to which web designer you feel most comfortable with. Ultimately, by the end of your evaluation you should have a good expectation of what it would be like working with that designer.

The questions you will ask you website designer will help you decide on whether to hire them or not. These questions are based of the designer’s capabilities of helping you meet your business goals for your budget. Below are 21 questions you should ask your website designer prior to hiring them.

1) What Is Your Website Design Process?

One of the most important questions to ask your website designer is if they have a website design process. Having a process means the website designer is organized and has thoroughly thought out the design process. Professional and experienced website designer will be able to explain the entire website design process from start to finish.

2) What Type of Website Design Projects Have You Done?

Learn what past experiences your prospective website designer has. Have they done similar projects to yours? If not, do they know how to do it? The more experienced and/or knowledge a website designer is about your specific website design project, the better off. If they have done similar projects ask to see them, so you can evaluate the website designer’s work.

3) Will You Do Conduct Research On Our Business And Industry?

Good website designers plan out the entire structure of the website. Everything on the website should be a certain place for a reason. To create a website that provides your client a strategic competitive advantage over their competitors requires research. Research should be conducted on your industry.

Research on your industry should include your target audience and your competitors. The more research a designer puts into a client’s industry can give them better insights on what their target audience wants and what their competitors are doing. Ultimately, this will determine what features and pages the website designer will recommend to clients.

Market Research

4) What Other Services Do You Provide?

Website designers that offer additional services have a better overall scope of what creates a better website. For example, a website designer, who also specializes in search engine optimization (SEO) can design your website while making it appeal to search engines. Getting your website found on search engines can drive more traffic to your website and ultimately generate more leads for you. If you lack SEO, then no one will find your website organically.

Content marketing is another complementary service that website designers offer. It involves the strategy and creation of content to appeal and acquire your audience into making a profitable action. Forms of content marketing can include copywriting, illustrations, and other content. Your content can determine the success of your website.

Another service a lot of new business owners try to take advantage of is pay per click (PPC) advertisement. PPC ads are often used by new website owners with weak SEO. Because PPC ads provide website owners with fast and quick results. PPC ads need an ideal landing page to be successful, therefore you might want to get a website designer that specialize in this too.

Complementary services can help you save money on the long run and maximize your return on investment. You should consider partner with a website designer with diverse experience to maximize your website capabilities and flexibility of meeting your businesses goals.

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5) How Soon Can The Website Be Finished?

When you are selecting a website designer, you should find out how soon they can finish creating the website. After all, time is money and the sooner your website is live the sooner you can start ranking for keywords and utilizing your website for your marketing campaigns. Time should be a make-or-break decision on whether you want to go with a website designer. However, the timeline of completion does depend on the level of urgency for your website completion.

6) Can You Evaluate My Current Website Prior To Creating A New Website?

A good website designer looks to build trust and credibility with clients. If you have a website already, ask the designer to look of your website for their professional opinion. You might find out that you do not need a new website after all and may need the designer to just make a few improvements.

A reliable website designer should be engaged to helping you get what you need. Additionally, it will benefit them as well because they get a better idea about your business. The designer may even be able to salvage some of the content and put it on the new website.

If it seems like the designer is just trying to milk you for your money, instead of genuinely trying to help you, then this should be a huge red flag.

7) Will You Write The Content For My Website?

Ideally, website designers should write the content for your website. They are more experienced with websites, and probably had to do extensive research on different website when creating past projects. By being exposed to website designing for a living you gain knowledge on what content will work for a website and how to attract and acquire an audience. Typically, hiring a website designer for copywriting can be pricier, but can payoff in the long run with results.

Find a website designer that can deliver you content if you are not sure are inexperienced in creating content. Be sure to find out if the designer creates the content themselves, because if they outsource the content to a third party can result in even higher prices with weak communication. Ultimately, it is a recipe for disaster and failure in your website design. Getting it done right the first time can save you money, deliver you results, and can save you form a hassle.

8) Will You Find Images For My Website?

Pictures are useful in websites for visually communicating with your audience. Unless, you have a lot of photos and know what you want to put on your website, then your better off hiring a website designer to include images on your website. Typically, a website designer should know or have access to an abundance of stock photos, icons, and infographics they can be used to build your website.

Believe it or not, but content is a good portion of website designing. If a website designer is not providing the content or even helping with the images, then that is a red flag. Ultimately, you will be doing most of the work and paying them full price for it.

9) What Do You Recommend?

Looking for a professional recommendation can be insightful and help you make the right decision for your website. For example, the website designer could recommend what types of pages you should put on your website. Ideally, they recommend additional features and requirements for your website such as mobile responsive and ADA compliant designs for your website. Nevertheless, the website designer should be educating you on the best practices and approaches for your website.

However, you must be skeptical in website designers that are trying to deceive you. Do some research on website designing before talking to a website designer, so you have the basic knowledge and know what makes sense.

10) Will There Be Revisions Or Edits To My Site?

Ideally, you want to get a website designer that is patient and is willing to work with you and make the necessary adjustments. Throughout the website designing process, the designer should review completed work with you for any revisions or change request. Do not be afraid of providing construction feedback to your website designer. After all, you are paying for the service and should get what you want.

Generally, website designers will offer 2 to 3 revisions depending on your agreement. If you would like to have more flexibility with revisions and changes to your website, then negotiate an hourly pay for the website designer.

11) Will The Website Be Mobile Responsive?

Mobile responsive website designs are an important necessary for your website’s success. Ultimately, responsive website designs make the site usable for tablet and smartphone users. Nowadays, majority of online searches are done by mobile phones due to its accessibility to users.

It is imperative that your hire a website designer that knows how to create a mobile responsive website. If you are skeptical of the designers’ capabilities of mobile designs, then visit their site with your smartphone. You want to ensure that the design and content is clean and fits on your phone. In addition, you want to ensure the website loads in a timely manner. Speed of the website is critical for SEO and for the user experience.

If your website designer’s website is not functional or does not seem responsive to your mobile devices, then that is a red flag.

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12) Can I Checkout Your Portfolio Of Past Projects?

One way to determine the credibility and trust of a website designer is by looking at their past projects in their portfolio. Past projects can let you know the quality of work a designer can provide you. You can check the functionality of the design, mobile responsiveness, and see if it is ADA compliant.

If you designer is hesitant to show you their portfolio, then that is a red flag. In addition, if you do not like what you see, then you probably should not hire the designer.

13) Will You Code The Website Or Use A Content Management System?

Coding websites tend to take longer to create versus content management systems (CMS). However, coding does offer you more flexibility and freedom with your design, which can make it pricier. CMS enable designers to create websites quicker and more efficiently, which can help you save big on the website cost.

We recommend you get a website with a content management system, such as WordPress, just because it is easier for you to manage and add content to once the designer creates the website. Coding is a whole another world that requires expertise and experience.

JMF Digital Marketing Why do Website Designers use WordPress

14) What Website Support Will You Provide?

It is recommended you find a website designer, who is willing to provide website support to after the website is created. This is because they created your site, they should have an idea on how to troubleshoot your website issues. Often, support can be provided to you for a monthly fee. Support can take away the stress and anxiety of having your website bugged or shutdown.

15) Will You Train Me On Managing The Website?

It is important for you to understand the basics of maintaining your website. We recommended for you to partner with a website designer, who willing to take the time to train you managing your website. Often, this should be listed under the website designers’ scope of work. If not, then you should try to negotiate it into the contract or find another designer.

Learning how to manage a website is important for your website’s health and security. You should at least know how to keep the website updated, cache, and how to add content/pages. More importantly, you should know how to backup and restore your website because eventually it may crash due to incompatible plugins or features in your website.

16) Will The Website Be ADA & WCAG Compliant?

ADA (Americans with Disabilities Act) is well known for making businesses accessible for all individuals with regardless of limitations. However, when it comes to website it needs to follow the Web Content Accessibility Guidelines (WCAG).

The WCAG requires all websites to meet a certain standard of accessibility for individuals regardless of limitations. These limitations include impaired visions, blind, epilepsy, color blind, and more. Typically, WCAG compliant website will have an accessibility icon located on the left or right side of a webpage. This icon brings up a tool where online users can alter the webpage so they can better interact with it. For example, you can increase the text size or color background of the page.

Get a designer that knows how to create a WCAG compliant website. This can prevent you from the growing number of lawsuits filed against small businesses for non-compliant website. Plus, it improves the user’s experience and builds trust in your brand. Which can have a positive impact on your results.


17) What Level Of Security Do You Recommend For My Site?

Your website security should be a priority of your website. After all, you probably do not want your website to get a virus or have your content deleted, when you could have prevented it. In addition, website security helps protect your online users, which saves you from costly lawsuits.

A professional and knowledgeable website designer should have the basic knowledge to recommend what type of security you will need for your website. Ultimately, the more private information you take from your users and the volume, should come at increased security. More importantly, every website regardless of its type should be https. Https means your website is a secure for users to interact with. It is trusted by search engines and users.

If your website designer has no idea on what to recommend you, then your probably better off with someone who does. Website security can help you avoid headaches, financial loss, and can help your website users trust your more. Ultimately, improving their user experience.

18) Will You Provide The Best Search Engine Optimization Practices For My Website?

I’ll be straight with you, when you are creating a website, it is easy to implement the best search engine optimization (SEO) practices. This is because while you are designing the website and adding content, all you must do is make a few adjustments here and there. Creating a website with SEO is basically creating a well-made website for your users.

Do not hire a website designer that is negligent or unwilling to provide your website the best SEO practices. Go with an experience SEO/website designer that can maximize your online presence organically. Here are some key SEO improvements a designer can make for your website:

  • Optimize your websites speed
  • Compress your images
  • Proper HTML and meta tagging throughout your website
  • Keyword targeting
  • Content readability
  • Creating and submitting a sitemap to search engines
  • Internally linking
  • Mobile responsive website design
  • ADA compliant website design
  • User experience website design

19) What Marketing Practices Will You Use?

A good website designer utilizes the best marketing practices. After all, the purpose of your website should be to sell yourself to your target audience. Here are a list of common marketing practices your website designer should user in your website:

  • Utilize call to actions
  • Enable email subscribers
  • Integrate your social media feed or use links to your social media profile
  • Use color to draw user’s attention
  • Create a user’s journey to end with a conversion

There are many marketing practices your website designer should implement in your design. You should not consider a website designer with no marketing background. Your website will not come out the best and you will struggle to generate leads.

20) Will You Outsource?

Outsourcing is not entirely bad in website designing. Often, it can create a faster and cheaper product for the user. For example, there are plugins that generate a privacy policy, and terms and conditions page. Creating one of these from scratch will be time consuming and poorly made if created in-house.

The size and complexity of website amongst different industries can vary greatly amongst features. There is not a website designer out there that knows how to do everything, which makes outsourcing ideal part of the process.

However, certain aspects of the website should not be outsourced. For example: the design of the website, basic features such as the contact form, configurations, and search engine indexing. After all, you do not want to pay for a middleman to regulate and manage your website.

21) Who Will Be Managing This Project?

Know who is managing your project and who you can contact your questions or change request. Ask the website design company, who the designer is and about their background. You want to ensure the designer is a good fit to design your website. You may even want to speak or meet with the individual to get an idea on their communication skills an attitude towards the project. Ultimately, this can greatly impact your decision on whether you feel confident with a designer or company.

Key Takeaways: 21 Questions You Should Ask Your Website Designer

A website is a big investment for your business to build its online presence and connect with a larger audience. However, selecting the right website design may be challenging if you are new to the process. Nevertheless, by asking the right questions to at least 3 website designers you can narrow down your decision to the best designer.

The questions you ask website designers should be used to evaluate the website designer’s expertise and capabilities of creating a website that meets your business goals and connects you with your audience. Make sure you listen and evaluate each answer, so you know if they are a right fit, and you can work with them. If you are looking for a full service professional website design, then contact JMF Digital Marketing today.

Get Started Today With JMF Digital Marketing

If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing. 

JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.

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