9 Benefits of Hiring a Professional Website Design Company
Many business owners want a website to be able to connect with their customers online. After all, a website is basically the infrastructure to digital marketing efforts. Websites are needed to produce SEO, it compliments social media accounts, great for content marketing, necessary for PPC ads, and to grow your email subscriber list. Essentially, your website can make or break your ability to connect with potential customers which is why its so important to hire a professional website design company.
There are many different reasons for why business owners look to hire a website design company. For instance, some of our clients feel like their website might as well not exist. No one can find it and it does not generate any leads. Others feel like it does not get them the results they desire, or they do not have a website at all. Either way, by hiring a web designer you can have peace at mind knowing, your website is in the right hands.
Overview: Benefits to Hiring a Website Design Company
There are many benefits to why a business owner would want to hire a website design company. It is important to mention that these benefits may vary depending on the website design company. Which depends on their skill level, expertise, what they are paid to do, and other factors. However, we complied the most common and beneficial reason why clients come to us.
- It is time saving
- Allows you to focus on your business
- More reliable and quality website
- Your Website Will be Strategically Made
- Website built for search engines – Search engine Optimization (SEO)
- Better user experience
- Responsive design
- Your website will make your business look credible and trustworthy
- It will compliment other marketing channels
Why Your Business Should Hire a Website Design Company
It is Time Saving
Designing a website can be quite time consuming if you are unexperienced in creating websites. The amount of attention to detail is significant which requires the assistance of a professional website design company if you want your website done correctly.
If you are a business owner time is money, wouldn’t you want your website done as soon as possible? Once your website is good to go, you can start generating leads from it. The longer it takes to create a website the more opportunities you are missing from prospected customers online. By hiring a website designer, you can get a website done quickly and effectively.
Allows you to Focus on Your Business
If you are a business owner, more than likely you are an expert in your field of work. By focusing your efforts on learning how to create a website to save money may do more harm than good. Think of the opportunity cost, which is defined as the loss of a potential gain from other alternatives when one alternative is selected.
Think of it this way, are you more valuable to company by focusing on website designing which you are new to, or focusing your efforts on running your company? By hiring a professional website designer, you can focus more on your work and what matters most to your business.
It may sound quite appealing to cut cost by creating your own website. Since, websites can get expensive based off their complexity, size, and what is needed. However, you should not focus to much on the cost because you will eventually make the money back.
More Reliable and Quality Website
Have you ever been on a website that crashes or glitches? If so, then you probably think that the company has a bad website, it delivers you a poor experience, and you are less likely to do business with them. Ultimately, reliability and quality of a website can make or break the site.
You will be surprised how fragile a website can be at times if you decide to create one yourself. One mistake can lead to the website being shut down or having it bugged/glitched. Professional website designers have experience creating websites overtime. As a result, they should know how to troubleshoot errors and prevent errors from occurring in the future.
You can create a website on your own by testing the live preview and trying to troubleshoot the problems on your own. However, this can be time consuming, plus do you know what to look for, or how to restore your website? At the end of the day, its just a huge headache and is better left to the professionals. Wouldn’t you want the peace of mind that your website is running smoothly? After all, a reliable and quality website is what produces conversions.
Your Website Will be Strategically Made
Like everything in business, comes strategy. Strategy is important because if done right, you can create a competitive advantage over your competitors. Your website is basically a marketing tool for your company, and it should be strategically created with a purpose. With every element of your website being designed and placed for a specific reason.
For example, if I was working with a client. I would ask them what the goal or what are they trying to achieve with this website. Majority of the time they want customers to know who they are and what they do. They are looking to connect with customers, provide value, in hope to creating a conversion. To accomplish something like this you must clearly state the services or products of the company. Who they are for and why it is for them?
In addition, we can dig deeper into this with color and pictures. Colors represent different meanings, and some are attention grabbers like red or orange. Nevertheless, they should be strategically mapped throughout the website to draw the eyes of your target audience. Pictures/videos play a role in grabbing the attention of online users and communicates a contextual message to them.
Websites should be created strategically. If done right they can go a long way in generating conversions on your website and appealing to search engines. Make sure you hire a website designer that not only knows how to design website but know how to appeal to search engines and have a background in marketing.
Website Built for Search Engines – Search Engine Optimization (SEO)
SEO is the process of improving and maintaining your website to appeal to search engines for higher rankings. In other words, this is how you are found on search engines like Google and Bing. SEO is a important if you want to draw traffic to your website naturally.
Web designers should know the best practices for your website. For example, selecting the right keywords to rank for. Proper tagging of html tags. Ensuring the website is functional and responsive.
One major part of SEO is the content. If hired to create the content, a web designer must write a certain way to appeal to search engines. They must take in consider the readability of the content such as: is it easy to understand, are there transition words, are paragraphs/sections to long, etc. For example, while reading this blog post, look at all the transition words that I have used between sentences. I am copywriting and appealing to search engines at the same time. Ultimately, there are many factors to consider when appealing to search engines especially with content.
Find a website designer that has a good understanding of SEO. However, you must be cautious of potential scammers, which will try hard to sell their company to you. For example, they use false guarantees such as getting on the first page of Google or get this XXX amount of traffic to your website in a few days.
Better User Experience
Experienced web designers know how to build a valuable user experience. User experience is how users interact with your website. For instance, is your website quick at loading pages, can you easily navigate the website for information, is the content relevant and valuable to the audience? These are some of the factors that play a role in the user experience.
User experience is important because it helps users gain trust and credibility with your business. A good user experience increases conversion and customer satisfaction. Which may lead them to have continued business with you. Hire a website designer to maximize your website’s user experience.
When you create a webpage, you are creating multiple versions of a webpage at once. If you created your own website, it may look great, however is the design responsive across all devices. Devices include desktops, laptops, tablets, and smartphones. Having a responsive website design for both desktop and mobile devices is essential nowadays. About 54% of all online searches are done through mobile devices.
It can be quite overwhelming for an unexperienced user trying to create a responsive design. Often, webpages appear differently on mobile devices than they would desktop. Understanding how to configure each webpage to different devices can be time consuming and frustration.
It is recommended to hire a professional to get responsive design for your website. Responsive designs also provide great SEO benefits as well as provide a better user experience.
Your Website Will Make Your Business Look Credible and Trustworthy
Your website is a great investment for your business and should be done professionally as it is a representation of your company. Especially. If your business is the only place where customer interact with your business. A well-designed website can boost your website credibility and trustworthiness with online users.
For example, have you ever been on a website that looked trash or tacky? If so, then you were probably hesitant or not interested in doing business with that company. Why? Because their website is a good representation of their business. Users will determine conclusions on the type of business you are based off how you present yourself.
By hiring a website designer, not only can they provide a respectable design for your company, but they can add trustworthy features to your website. For example, if you great Google reviews and/or testimonials you can have them showcased on your website. In addition, if you are accredited by any universally recognized organizations within your industry, have your designer mention that. Trust can play a huge role in the success of your company’s website.
It Will Compliment Other Marketing Channels
If you have a strong website, it can benefit all your other marketing channels. For example, on your business social media accounts, you can have users directed to your website. Perhaps, you focus heavily on mail marketing with brochures, business cards, flyers, etc. All these printing marketing materials can be direct users to the website to make a purchase or schedule an appointment. If you wanted to do PPC ads, then your website will have a great impact on the quality of those ads.
However, your website does act as a double edge sword. If your website is not up to user’s standards this can negatively impact all your marketing channels. It is best to use your best judgement in soliciting your website on other marketing materials. Which may also be determined by your goals.
Ultimately, your website plays a huge role in your marketing efforts. Do not cut corners on the website design by creating on your own. Hire a professional website designer that can help you maximize your returns on all your marketing channels.
Summary of Benefits
It can sound quite appealing to want to save money on hiring a professional website designer. Yes, websites can be costly, however, they can really pay off in the future. There are many benefits in partnering with a website designer, they can deliver you a great website where you can connect and build relationships with customers. Web designers know how to strategically build value in a website with speed, responsiveness, user experience, and content.
Do not underestimate the complexity and attention to detail in creating your own website. It can create headaches for you and take your attention away from your business, which matters most. Save time and make your money back fast by hiring JMF Digital Marketing.
Get Started Today With JMF Digital Marketing
If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing.
JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.