Are Real Estate Website’s Worth It?
A website for you real estate business is worth it. With a real estate website, you can grow your online presence, reach a larger of volume of customers, create more opportunity, and meet your business goals. A website is an investment into your business. What you invest and put into your real estate website is what you will get out of it.
Here are some statistics you should consider, when determining if you real estate business needs a website, from DigitalVidya:
Of homebuyers used the internet to search for their homes.
Of homebuyers used the internet as their first step in their home search.
Of homebuyers used the internet to learn about the home buying process.
If you are still unsure about creating a website for your real estate business, then read our reasons why a real estate website is worth it.
9 Reasons Why A Real Estate Website Is Worth It
For a real estate business to be successful nowadays, they need to adapt to the fast-growing changes in the industry. With one of the biggest changes would be adopting a website for your business. Here is a quick overview of 10 reasons why a real estate website is worth the investment:
- Grow Your Online Presence
- Get More Sellers And Buyers
- Become More Competitive
- Better Customer Service
- Build Credibility And Authority
- Build Brand Awareness
- Opportunity For Digital Marketing
- Complement Your Social Media Marketing
- Provide Your Audience With Virtual Tours
Grow Your Online Presence
One of the main reasons why a website is worth it, is because it is the most vital piece of building your online presence. Building an online presence is important for your business to promote your real estate business to online users you normally would have never reached.
With a website you can be found on search engines such as Google and Bing. Users can find your business for relevant search queries that are relevant to your website’s content. As a result, you can experience leads straight from your website.
A website can also complement your current online presence on your Google My Business, Bing Places profile, review sites, and directories. Additionally, it can also help strengthen your social media presence.
The goal of creating an online presence is to put your real estate business in front of prospective buyers and sellers that want to work with you. The better you work to grow your online presence, the better results you will have with your website.
Get More Sellers And Buyers
Real estate businesses are always looking for sellers and buyers for your commercial and/or residential properties. With an online presence you can connect with potential sellers looking to work with you. In addition, you can find more buyers interested in those properties.
With a website, you can post your current listings on your website, rather than listing them on a third-party website. When you list your properties on a third-party website you have a greater chance of losing that customer because they are exposed to other realtors and their properties. Avoid the clutter and competition by soliciting your listings on your website.
Real estate websites can be created to showcase each of your listings with images, videos, and descriptions of the properties. Additionally, a website designer can add a call to action for users to call or schedule an appointment. Keep your users on your website and with you by displaying similar properties. As a result, you will have more buyers for your properties.
Sellers want the exposure of their properties on your website. The better you can perceive their property and the demand of buyers you have in your pool can help incentivize sellers to list with you. The design and setup of your listings on your website can help you build credibility and confidence with prospective sellers.
Become More Competitive
One reason why a real estate website is worth it, is because it makes you more competitive. The real estate industry is quite competitive with many new entrants and existing competition. Buyers and sellers have options on who they want to hire as a realtor. Which is why you need to do everything you can to build your online presence and connect with more customers.
There is no denying the effectiveness of a professional website’s capabilities of generating leads and growing your business. Ultimately, the more buyers and sellers you obtain, the less your competitors will have. With more buyers and sellers, you can create more profit for your business. Which then can be reinvested back into your website, so it becomes even more compelling for your current and prospective clients. Nevertheless, the extra capital gained can provide you with flexibility and security in your market
Better Customer Service
A real estate website can help you provide a better customer experience to your clients. With a website you can have the flexibility and convenience of providing your clients with as much relevant and valuable information as you want.
For example, you want to provide your clients with your companies contact information. Perhaps, you may provide your prospective buyers with a mortgage loan calculator. Maybe, you want your users to be more informed with the real estate process of selling and buying a property.
Websites can be quite made quite flexible for you to accommodate your clients. For example, you can provide them with access to a 24/7 chat with you. As well as, having them subscribe to your newsletter where you can keep them fresh with new content and listings. You can also provide your clients with a frequently asked questions page to help clarify common concerns of your clients.
Nevertheless, a real estate website is worth it because it helps improve your customers’ experience. Ultimately, making consumers more confident and comfortable in doing business with you.
Build Credibility And Authority
In the real estate industry, you need to establish a lot of trust with your clients for them to want to work with you. Ultimately, they are looking to make a huge investment and want to be ensured that they are in the right hands. With a real estate website, you can establish and build your credibility with your clients.
Websites are flexible and can provide you many opportunities to show off your credibility and authority with clients. Display any accreditations or associations you are a part of and include what requirements you had to meet. You should also list reviews and testimonials on your website. Reviews and testimonials give users an expectation of what their experience will be like working with you. The more positive reviews you have and testimonials the more confidence and decisive your clients will be when working with you. Write and display case studies on your website. You can use statistics to help showcase what your brand does well. For example, 99% percent customer satisfaction, or 85% of our buyers find homes within two weeks.
Ultimately, websites have their worth in building your real estate company’s reputation. As a result, can lead to more conversions and a positive consumer perception on your brand.
Build Brand Awareness
A real estate website can be worth it if you are trying to establish your brand with prospective clients. If your website is relevant to your audience and provides value, then they are more likely to share your websites with others. Whether they are sharing the link of your website on social media or thru email, you are increasing your exposure to potential buyers and sellers.
Opportunity For Digital Marketing
Having a website can create more opportunity for you to increase your online presence with digital marketing. Digital marketing is the process of promoting your real estate services through the internet to online users. Here are different types of digital marketing you can benefit from having a website:
- Search Engine Optimization
- Pay Per Click Advertisement
- Content Marketing
- Email Marketing
5) Automation Marketing
Ultimately, websites can build value for your real estate business by creating different ways you can appeal and acquire your customers. As a result, can reach and convert more buyers and sellers.
Complement Your Social Media Marketing
Websites can help your convert your social media users more efficiently. For example, when you post about a specific service or listing you offer. You can link your social media to your website. Where they can continue through your sales funnel. Your social media users will be exposed to more relevant and valuable information that you would have not normally posted on social media.
In addition, your website can help you build a larger social media following by linking your website to your social media accounts.
Provide Your Audience With Virtual Tours
One-way websites are worth it, is by decreasing your overhead and maximizing your sales. One way to do this is by virtual tours. Virtual tours are a growing trend by realtors who are looking to reach a larger audience with less effort and hassle. In addition, prospective buyers can experience the flexibility and easy of touring multiple properties in a span of an hour.
Get Started Today With JMF Digital Marketing
If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing.
JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.