JMF Digital Marketing

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Here is are the most frequently asked questions asked about digital marketing, website designing, SEO, and PPC ads.

Digital Marketing

Digital marketing is a component of marketing that focus on using the internet and digital technologies such as computers, smartphones, social media platforms, and more to promote goods and services.

A digital marketing agency focuses on online based marketing efforts to help develop your brand and generate leads for your business. For example, JMF Digital Marketing is a digital marketing agency.

Results from digital marketing can vary depending on what you are looking for and where your business is at. For instance, if you were looking to pursue advertisement your results will be generated more quickly than getting results organically.

Yes, contact us so we can learn about your business and its goals. From there we will be able to discuss a successful digital marketing strategy for your business.

Digital marketing channels are how we categorize different tactics for digital marketing. The main digital marketing channels include PPC, SEO, content marketing, social media marketing, mobile marketing, email marketing, and marketing analytics.

Yes, because your customers are looking for you online. Using search engines and social media are growing trends of finding goods and services, nowadays. Adapt your business today by partnering with us is developing digital marketing for your business. Contact us now.

A digital marketing plan is a roadmap to how you will achieve your business goals through digital marketing. It includes who your customers are and how you will get them.

Yes, JMF Digital Marketing will provide social media advertising services upon request.

Yes, social media is highly recommended for businesses for many reasons. Its a great way to gain and sustain a healthy relationship with customers. As well as, learn what they are saying about your brand and more.

SEO is how customers find you organically (naturally) on search engines, while PPC ads are how customers find you on search engines through advertisement.

Website Design

Website design is the process of creating a functional, mobile and user-friendly website. Website designing includes the planning, layout, appearance, and in some cases, the content for the website.

Creating and designing can be quite complicated and complex. There are many components to consider with the website such as functionality, speed, user experience, SEO, and more. In addition to getting indexed (found) on search engines. By hiring JMF Digital Marketing we can save you time and money by producing you a quality website, while you focus on your business.

The cost of the website depends on what you are looking for and trying to achieve. Typically, a standard website can range from $3,000 to $5,000. However, price can fluctuate depending on the features you want, number of pages, and if you provide the content.

Yes, we only create websites using WordPress because it ensures a high quality website user experience website. While limiting the cost of the website for you. Ultimately, delivering you a great website at a lower cost.

WordPress is the application we use to create your website. It is a content management system (CMS) which powers over 30% of all online websites. With WordPress, we can pass on an easy to use and flexible website for you to manage and maintain.

No, we provide digital marketing solutions for all small and medium businesses within the United States.

It depends on what your looking for. You can provide us the content such as pictures and descriptions to your goods and services, etc. However, if you need time and energy to focus on your work, then we can create the content for you for an additional cost.

This depends on the project and how fast we get the information we need to create the website. Typically, a standard website can range from 2 to 4 weeks long. Ecommerce sites in general, take a longer time to create due to extra features and components needed for the site.

JMF Digital Marketing offers website support services to keep your website running smoothly and updated for a monthly fee.

Website hosting is necessary for all websites to be accessible to the world wide web. It is basically the server where all your website information is kept and connected to the internet.

Yes, all websites we create are mobile friendly. Nowadays, mobile friendly websites are basically required for a business to be successful online. About 56% of all online searches are done by mobile phones.

Yes, clients need to be involved throughout the entire website designing process, in order for us to deliver them the best website possible. This is because you know you business better than we do, we need to learn about your services, customers, and more.

If you need to change or add content to your website, just let us know and we would be glad to help.

Pay Per Click Advertisement

Pay per click (PPC) advertisement is a form of online advertising, in which the advertiser pays each time a user clicks on their ad. Which is why it is called “pay per click.”

With pay per click you can set your own budget to whatever your comfortable with. Depending on what keywords you want to target and how aggressive you want to go at the ads, will determine how spend per click.

Pay per click ads are shown on search engines such as Google and Bing for the keywords that you bid for. Generally for pay per click ads you would want to be in one of the top three spots for the keyword you are bidding for.

Keywords is a word or group of words people plug into the search engines to search for what they are looking for. For example, if I was targeting the keyword “commercial construction,” then typed it into Google, that keyword would pull up relevant websites about commercial construction. 

Pay per click ad results happen pretty fast. Once ads are set-up Google will approve the ads, then start optimizing them into the search engines. The longer the ads are live the more optimized they will become by Google. Therefore, you will see results better results throughout time, if demand stays constant.

Yes, JMF Digital Marketing provides PPC ad set-up and management services. Contact us now to learn how we acheive your business goals with PPC ads.

Yes, advertising on Google is a great opportunity to increase sales and obtain new customers for your business. Google is the largest search engine that accounts to about 92% of all searches online. However, it is more costly than Bing but you have access to a much bigger audience. 

Yes, advertising is a great opportunity to expand your business with sales and new customers. Often, Bing is often neglected by digital marketers, however it is the 2nd largest search engine with about 6.7% of all online searches. It is way cheaper than Google and there is less competition too.

Yes, PPC ads can be shut off at anytime, just let us know by email or give us a call.

Yes, if you would like to expand your brand awareness online, then we can create display ads for your company. Display ads are key to building awareness of your brand by displaying your ad content while users browse Google network.

Search Engine Optimization

Search engine optimization (SEO) is the ongoing and continuous process of improving your website to increase the quality and quantity of traffic to your website. The ultimate goals is to have your customers find you on search engine such as Google and Bing. By implementing the best SEO practices we can improve your websites results.

SEO is a long process which does take time to see results. Most websites tend to results within 6 to 12 months.

Yes, blogs are a great opportunity to boost your relationship and trust with your customer. In addition, the content generated from blogs will help bring more traffic to your business. Blogs can be great to share your expertise to customers through your website, newsletter, social media, etc.

Content marketing is creating and publishing content for a desired audience. Typically a content marketer will create high valued content that attracts. acquire, and engages the audience, in order to get them to take action.

The content you create for your website should connect your customer to your business. When you write content put yourself in your customers shoes and write from their perspective. What are they looking for, what problems can you solve, etc.

SEO impacts PPC ads by its quality score. When you link a keyword and ad to a website, Google/Bing will give you a quality score based off how relevant and valuable your webpage is to the keyword and ad. Great SEO and content can go a long way in generating more PPC conversions for a cheaper amount.

Local SEO is the continuous process of improving your online presence through your website, local directories, and review sites. As a result, your business will get found more locally by quality customers, subscribers, vendors, or etc.

Your business will benefit from SEO by getting more interested customers to your website, that are interested in what you are selling. Unlike, PPC you do not have to pay per click when online users find you on search engines. In addition, about 94% of online searchers click on organic results than PPC.

 

Its great to diversify how you get customers. By relying on one sole digital marketing tactic is not practical. Plus, you can limit the amount of ad spent by focusing some of your efforts on SEO.

There are many components that consist of a website being optimized for search engines. For example: html tags, website speed/security, content, authority, internal linking, backlinks, etc.

A backlink is a link that points to your website from a different website. For example, a local directory that shares your company’s information, which includes a website link to your site.

Content Marketing

Content marketing is a marketing strategy which focuses on consistently creating and distributing valuable and relevant content to appeal and acquire a target audience, to create a profitable customer action.

Your blog should have content relevant to your target audience, something they are looking for and they can relate to. In addition, your content should be consider valuable for your audience, so its worth reading and getting engaged over.

There are many benefits for implementing a successful content marketing strategy. Here is a list of the benefits:

  • Increase conversion rates
  • Boost your SEO
  • You can use created content across all marketing channels
  • Rank for more keywords
  • Great for internal linking strategy.
  • Users can share your content with their social media or they can link to your site (backlinks)
  • Gain authority and trust

JMF Digital Marketing can create content for your website and blogs. In addition, the content that is created can be used across all other marketing channels such as: email marketing, social media, PPC ads, and more. Content we create are text, infographics, and images. Our objective is to appeal to your audience and acquire them.

Content is universal and can be used for all your marketing purposes not just for digital marketing.

Yes, content marketing is a great strategy to boost your SEO. The more and valuable content your have, will look positively to search engines, which will boost your rankings for relevant keywords. Plus, the benefits of internally linking and gaining backlinks from other users.

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