How Do I Create A Healthcare Website?
To create a healthcare website, you need to know what you want and need for your website. If you never created a healthcare website before then this may seem overwhelming. However, we will explain how you can create a successful healthcare website that will connect you with more patients.
Steps To Create A Healthcare Website
- Define The Purpose Of The Website
- Purchase the essentials from a website hosting provider.
- Plan out the structure and features you want for your website.
- Design a patient first website.
- Add relevant and valuable content for your patients.
- Search Engine Optimization
- Measure and improve your website.
How To Create A Healthcare Website
Define The Purpose Of The Website
The first step of creating a healthcare website is to define the purpose of the website. The purpose of your website should reflect your business goals. For example, if your healthcare facility or business wants to establish an online presence. Perhaps, you may be looking to reach more patients through the internet. Maybe, you want to become more competitive in your market, or you just want something simple just to have it. Whatever the case, the purpose of your website will determine your approach to your website.
Once you understand the purpose of your healthcare website, you can have a better idea on what you want and need for your website. Here is what you should consider when creating your healthcare website:
- Will the website be professionally designed or not?
- How much security should my website have?
- How many pages should the website be?
- What pages will be on the website?
- Will we have a blog?
- Is the website going to be mobile responsive and/or ADA compliant?
- Will we focus on search engine optimization?
- What content will go on the website?
Ultimately, this will impact how much you need to invest into your website. Deciding what you need or want for your website should be based off the purpose of the website. If not, you will be wasting budget on something that will not contribute to your overall goals.
Purchase The Essentials From A Website Hosting Provider
To get started with a website you need to purchase your website hosting from a provider. Here is a list of the most popular website hosting providers:
Once you have selected a provider, we recommend you purchase a WordPress hosting plan from them. WordPress is a content management system (CMS) which is the most user-friendly way of creating a website and managing it. However, with the complexity of a website, it may be wise to hire a professional website designer.
Additionally, you need to purchase a domain for your website. Ideally, you want to go with something that is a .com and contains a keyword you wish to target. Ultimately, it should be your company name, or it abbreviated.
You also need to consider level of security for your healthcare website. Every website should have an SSL certificate which gives your website the https:// in front of it. This means that your website is safe to enter and is shown as secured by search engines. In addition, you should have essential security for your website which includes a database that stores backups of your website. Unfortunately, it is common for a website to crash or to become bugged when updating certain plugins (applications) within WordPress.
Depending on what you are trying to accomplish, would determine the level of security you will need for your website. If you are looking to collect user information, then we recommend you get a firewall. The more peace at mind and more information you collect should determine the level of security you want for your healthcare website.
Plan Out The Structure And Features You Want For Your Website
Now you are about to start creating your website. Rather than just throwing content and information out on a page, it should be strategically mapped out and planned. Therefore, you must determine the structure and features you want for your website.
The structure of the website can make or break the success of your website. If not carefully created, then you can make the website more difficult for your users to navigate. In addition, you could end up making it harder for search engines to read your website, which is bade for Search Engine Optimization (SEO).
To get an idea for your websites structure and features, you should look at several healthcare websites. If you are still unsure about how to structure your website, then just make a standard structure to start off. See our outline of a standard healthcare website below:
- About us
- Patient Information and Resources
- Contact us
You should select features that your patients would want on your website. Here are features you should consider for creating your healthcare website:
- Mobile responsive: Ideally, you want your website to be usable on tablets and mobile phones.
- ADA/WCAG (Web Content Accessibility Guidelines) compliant: Legally, your website should be accessible for all individuals regardless of their limitations.
- Enable patients to schedule appointments: Allowing your patients to conveniently schedule appointments through your website.
- User experience design (patient first website) which will be discussed next.
- Integrate your website with your healthcare software and systems.
- Secure communication channels.
Design A Patient First Website
To create a successful healthcare website, you must design your website with a patient first mindset. Unless you do business to business, then you will be targeting specific businesses instead of patients. Ultimately, you want to provide you audience with a great user experience.
To create a great user experience for your patients, your website will need to be:
In addition, you want your website to be compatible on mobile devices for patient preference. Additionally, you want your website to be easily accessible for all users. More importantly, you want your patients to be able to find your website, so focus on SEO.
In addition to the user experience, you want to make sure utilizes the best marketing strategies for your website.
- Your company information: email, address, phone number, and fax.
- Call to action: tell your audience what you want them to do.
- Have a theme unique to your brand such as the colors.
- Font and size need to be readable to users.
- A menu of all the main pages in the footer and header of your page.
- Create a blog.
- Showcase your testimonials and reviews.
- Capture email subscribers and implement email marketing.
Ultimately, you want to create a website that patients will love to use repeatedly. That is why it is important for you to simplify your website to make it easy to use. You want to provide your patients with relevant and valuable information, which makes them perceive you as credible.
The user experience of your website is not just impacted by the design, but by the content and SEO practices you use.
Add Relevant And Valuable Content For Your Patients
The content of your website plays a huge role in the user experience. You want your content to be relevant and valuable with text, images, infographics, and videos for your audience. Ultimately, you are trying to make your content as useful, desirable, and valuable as possible to your audience. The more and better content you provide your users the more credible and authority you will gain from your audience or patients.
To put relevant and valuable content for your users, you need to know what they will be wanting to know. For example, you may want to describe your services and their benefits in detail. You to tell your patients what makes you unique compared to other healthcare options. For example, you can be the best at patient care, you are a full-service healthcare facility, or you have the best success statistics. Ultimately, you are trying to inform you audience to make the best educated decision for their health.
It is beneficial for a healthcare company to position their website as informative. Patients want to make confidence decisions in selecting their healthcare providers. Establish credibility with your users by asking their frequently asked questions. Create a blog where users can learn valuable information to improve their health and prevent any health concerns.
Ultimately, by providing relevant and valuable content for your users will benefit your website’s results. For example, you will be receiving more traffic to your website and leads. Your content of your website largely influences your website’s SEO.
Search Engine Optimization
Good SEO practices help your website become more accessible, usable, and findable for your audience. SEO is the process of improving your website to appeal to search engines and your patients. The better and more consistent you are at optimizing your website the better.
If you are wondering how to optimize your website, then follow our recommendations:
- Provide relevant and valuable content consistently to your users.
- Target high volume and low competition keywords, learn more.
- Build your local presence with directories and review sites.
- Make sure you get your website indexed by Google and Bing.
- Make your website readable for search engines, which includes proper html and meta tagging.
- Get more positive reviews from past patients.
- Build back links and internal links for your website.
- Optimize the speed of your website and the security.
- Fully mobile responsive and accessible.
- Keep your website updated and maintained.
The success of your website relies on your SEO. Good SEO can greatly impact your websites success and help you meet your business goals.
Measure And Improve Your Website
Websites can extract data that you can measure and make improvements for your website. This can be done by setting your website up on Google Search Console and Bing Webmasters. This data tracks the performance and issues with your website. For example, how many impressions and clicks you get from your website, and where you rank compared to your competition. These tools will highlight rooms for improvements on your site to help improve your search engine optimization and the user experience.
To get results for your website, you must dig into your data and make improvements overtime. See what webpages are producing results and which are not. Eventually, you will find adjustments needed to produce better results. It is important that once you start getting the results you desire, you continue to improve or maintain your website. If not, you can see a loss in traffic to your website.
Summary: How To Create A Healthcare Website
To create a healthcare website, you need to know the purpose of the website, which will dictate what you need or want for a healthcare website. Once you know why you want a healthcare website you can purchase what you need from website hosting provider.
Next, you should plan out the structure and features you want for your website. The structure of your website can make or break the success of your website. It also plays a role in the design and content you will display on your website. The design of the website and the content you choose to put on the website should be based off your patients or audience.
For your website to be successful you must ensure your website is mobile responsive, ADA compliant, search engine optimized, and delivers a high valued user experience. Websites can be complex and often overwhelming. If you feel like it is to much, then hire a professional website designer like JMF Digital Marketing to help create a website that can connect you to more patients.
Once your healthcare website is created, you can measure and improve your results overtime. Results are not always permanent, which is why you need to stay consistent with the content, security, and maintenance of your website.
Get Started Today With JMF Digital Marketing
If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing.
JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.