How do I Find the Best Keywords for My Business?
Selecting the right keywords for your businesses is one of the most important task of your Search Engine Optimization (SEO) strategy. However, many business owners are often unsure on what keywords to select. Do not worry this blog will help explain how to find the best keywords for your businesses so you are able to implement a success SEO strategy.
Most business owners that I have worked with, often want to select keywords they would use to search for their business. However, this is not a practical approach because you are not a customer. You as a business owner are an expert in the field in which you are business in. A customer is an individual that is seeking goods and/or services that they are interested in. The key difference is a customer may not be fulling familiar with your industry. Therefore, the way they search for you will be different than yours.
Often, many business owners struggle to get results from their selected keywords. It all comes down to them not selecting the right keywords for three reasons. First, the keyword is highly competitive to rank for. Second, the keyword has an exceptionally low search volume. Lastly, the keyword is not relevant to your webpage or your company. However, selecting the right keywords is doable for any industry all it takes is some strategy.
Steps to Picking the Right Keywords
- Brainstorm with your team.
- Keyword research
- Keyword research tools
- Paid keyword research tools
- Free keyword research tools
- Keyword research tools
- Evaluate and optimize
Brainstorm With Your Team
The reason why I say brainstorm with your team is because multiple brains are better than one. For keyword research to be optimize we need different perspectives available to us so we may consider different search intents and words being used.
Create a list with your team on keywords that you think would be a great fit for your business. This list will be used as a reference in your keyword research to give you more ideas once you start researching. You may find that you will only use some keywords for your SEO on this list.
It is important to note that the shorter the keyword term, usually results in more competition and higher volume. Longer keyword terms are the opposite, which will result in less competition and higher volume.
After compiling a list of potential keywords with your team, you are now able to begin researching. When researching a keyword, you want to focus on these 3 components keyword difficulty, search volume, and whether its relevant to your business or webpage.
Keyword Difficulty is an indicator on how competitive a given keyword would be to rank for. Trying to rank for an extremely competitive keyword will be very time consuming and costly, the results will be poor. It is recommended to go for more less competitive words that you will be able to rank for far less effort, in which you would get good results from. Unfortunately, the most popular words of every industry are pretty much competitive. Therefore, you must get creative in tweaking keywords to find a word that is much less competitive. For example, if the word “contractor” is too competitive then targe the word “commercial general contractor.” As stated earlier, longer keyword phrases tend to be less competitive. When you think of keyword difficulty, think of supply. Why? Because there are too suppliers for that keyword. However, it is also important to consider a keyword’s search volume.
Search Volume is an indicator is especially important because it tells you the estimated number of searches for a given keyword for a given time. Typically, its given by monthly searches. Search volume will tell you if there is a market for a given keyword. When you think of search volume, think of demand. Many business owners get this part confused because they search for their keywords and Google/Bing will give them a bunch of search results. They believe since a keyword brings search results, then it has volume to it. This is a myth and is not true. Google will provide you search results for basically anything you type in; it does not mean that the keywords you typed in have a high search volume. Keyword difficulty and search volume are important if its relevant to your business!
Relevancy is what will make or break any keyword you choose to target for your business or webpage. For example, have you ever typed something on Google/Bing and clicked on a link that brought you to a page that had nothing to do with what you searched for? If so, then the webpage is not relevant to a user’s search intent. Plus, you also need to consider if the keyword is relevant to your business or webpage. To find out, type in the keyword or phrase into a search query and see what pops up. If the pages that pop up are not relevant to your business, then I would suggest you pick a different keyword. When you think of relevancy, think of being in the same market.
Summary of Keyword Research
It is important to consider keywords carefully because you need to be very strategic. You will be competing against companies that have more resources to compete with SEO than you do. To maximize your success for SEO you need to pick the best keywords. Consider the competition (supply) and the volume (demand) for a keyword. It is also recommended you check if you are relevant (in the same market) for the keyword as well. Find keywords that are not so competitive with volume, and is relevant to your business or webpage.
You are probably wondering how you get all this information; well, the answer is simple with keyword research tools.
Keyword Research Tools
There are many different types of keywords research tools out there that will give you an idea on how competitive a keyword is and its volume. However, it is important to mention that results from different keyword research tools may vary from one another. So, it is important for you to use your best judgement when utilizing these tools.
The purpose of keyword tools is to give a better understanding of keywords so you can develop better results for your SEO efforts. Most keyword tools will break the keyword difficulty from 1 to 99, with 99 being the hardest difficulty. Search volume is broken by a range of numbers. For example, for the keyword “digital marketing” can vary from 1000 to 10000 searches a month. It will populate the data based off whatever word or phrase you place into their keyword query.
Other useful things about keyword research tools as they can provide you with other relevant keywords, blog ideas and more. All this information is used to spark your SEO success. However, depending on which keyword research tools you use will vary on features, with some being free and others being paid tools.
Free Keyword Research Tools to Use
- Google Keyword Planner is a tool is useful by giving you insights of how many people search for keywords in “Google.” It also provides with similar keywords or phrases that you might be interested, or it can even populate keywords relevant to your webpages or domain. However, you do need a Google Ads account to access the keyword planner.
- Microsoft Keyword Planner is a keyword planner that requires a Microsoft advertising account. It is similar to Google’s keyword planner; however, the key difference is that its insights are for Bing, AOL, and Yahoo. It will still provide your keyword suggestions and provide you with search volume and keyword difficulty.
- Ubersuggest is a decent keyword marketing tool to use if you are just starting off. It can give you an idea of how competitive keywords are and their volume. Plus, they can give you ideas for blogging content.
- WordStream Keyword Tool is a great free keyword research tool that will provide you search volume and difficulty for both search engines Google and Bing. Plus, it will provide you suggest off your keyword, or if you enter a specific URL.
Paid Keyword Research Tools
The two main paid keyword research tools are Ahrefs and Moz. The reason why they are paid keyword research tools is because they provide you with insights from competitors and can measure your SEO performance over time. They are similar it just comes down to preference of use and price. Paid keyword research tools can very pricey and for most small businesses it not necessary until you grow bigger. It is recommended to start with the free keyword research tools until your ready to expand your SEO efforts.
Evaluate and Optimize Your Keywords
The keyword process is not as simple as a one and done thing. It requires you to evaluate your results. Are you getting more website traffic? Are you getting more conversions? How are customers finding us? The reason why I say evaluate and optimize your keywords is so that you know which keywords are working and which are not. To get this information for free if you do not have a paid keyword tool, then you would need to make a Google Search Console, Bing Webmaster Tools, and Google Analytics.
Website Analytics Tools
- Google Search Console allows you to see check which keywords your getting traffic come. It provides your click through rate, impressions, total clicks, and average keyword ranking on Google.
- Bing Webmaster Tools is Microsoft’s version of Google Search Console. It provides you with the performance of your keywords on Bing, AOL, and Yahoo.
- Google Analytics provides you insights to your users. This can breakdown consumers by demographics, interest, and devices they use. It will basically tell you who is interested in your website and who is not. This information can be useful to tell you what you are doing right and what you are doing wrong.
Why It is important to Optimize Your Keywords
The benefit of getting insights to your SEO and keywords is so you can continue to optimize overtime. By doing so this is how you get to that number one spot on Google. Prioritize your resources by only pursing keywords that win. If a word is becoming too competitive you should drop it and pursue an easier one. Just like if there is not a viable amount of search volume for a keyword you should consider your efforts elsewhere. Based off consumer behavior from Google Analytics you can determine whether or not your content is relevant for the keyword users click on your website for.
Ultimately, keywords are a continuous and ongoing process that needs to be brainstormed by team members, researched, evaluated, and optimized overtime. If you need help with search engine optimization or keyword research, then partner with JMF Digital Marketing Today!
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