How To Create Content For Beginners

how to write content for beginners

The purpose of content should be to appeal and acquire your audience to take your desired action. Content is any consumable information such as images, text, videos, infographics, and audio. For your content to be successful it must be relevant and valuable for your audience. It also serves as a form of communication between you and your audience.

Content can be created for just about anything you are trying to accomplish. For example, content can be put on brochures, flyers, your website, blogs, social media, directories, and more.

Typically, content is often used heavily in marketing because you are trying to inform or persuade an audience to taking a certain action such as buy now, contact us, learn more, etc. Ultimately, creating content can be time consuming and costly, therefore it is important for you to create the right content for the right audience.

Not all content is created equally, as a result, we had created these steps for beginners to follow, so you can make effective and quality content for their target audience.

Steps To Creating Content For Beginners

  1. Set your goals
  2. Determine who your audience is
  3. Research content topics and ideas
  4. Readability and structure of your content
  5. Use different forms of content
  6. Review and edit

Set Your Goals

By setting goals for your content, you are giving yourself direction on what you hope to achieve with your content. Goals also help you measure and evaluate how well your content is performing.

For example, if you create content for your business website, then you may be trying to get a prospective customer to contact you or to become an email subscriber.

business goals

Determine Who Your Audience Is

If you were to write content for everyone in the world to read, then you would be targeting no one. For example, have you ever blocked out commercial on the tv or ignored sections on the newspaper? This is because the content that was created was not for you, but for someone else.

Therefore, it is important for you to determine who your audience is for your content to be effective. If not, the goals you are trying to achieve will not be met.

To determine who you audience is you will have to get specific by breaking down who you want to target by age, interests, education, location, buying habits, location, ethnicity, and more. A good rule of thumb to follow is the more specific you are with who you audience is, then the more relevant audience you will attract. The broader your content is the bigger the audience you will attract, but it may be less relevant to them. You should decide what type of audience you hope to achieve based of your goals and/or business.

For example, if you had a sporting goods store located in the suburbs. You may want to create content for parents with kids ages 8 to 18 years old.

JMF Digital Marketing Quick Explanation What Is Content Marketing target market

Research Content Topics And Ideas

You want to learn what content topics are in demand by your audience. What do they want to learn from you and how can you help them? Here is a list of the most valuable and relevant content ideas you should provide your audience:

  1. Tell them about yourself and/or business
  2. Explain your products and/or services
  3. Answer frequently asked questions
  4. Look online for quality content topics (featured snippets questions on Google search results page)
  5. Get ideas from your competitors (do not copy their content but create your own original and valuable content)

Find Relevant And Valuable Content For Your Audience

People read content to get valuable information that will solve their problems, whether it is generic information, product information, or information about your services. For example, if someone wants to contact a plumber for a faucet repair, they are looking for contact information from a plumber whether it is found online or on a mailed brochure.

By knowing what information is relevant and valuable for your audience, you can create content that is for them. Which will prevent you from wasting time and effort in creating content that will just be ignored like those tv and newspaper ads.

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Readability And Structure Of Your Content

When you create content is should be well organized and structured. Just like if you were to write an essay for school, you want it to flow so it is easy for the reader to read. For example, you may want to outline it before you are beginning writing your content, which can help speed up the content creation process.

In addition, you want to make sure you use language your audience will understand. This may include you defining industry terms for audience to understand your content.

Create bold or underlining words to draw your audience attention, use headings and subheadings to break down your content. Be sure to include a call to action to get your audience to take your desire action.

Use Different Forms Of Content

Content comes in many forms such as images, videos, text, infographics, audio, icons, etc. Nevertheless, you should use a variety of content to better communicate with your audience.

For instance, have you ever been on a website or looked at a brochure with only text? If so, then you were probably bored and discouraged from reading all the content. Images and videos (if applicable) help communicate your audience on a visual level. Images help keep readers engaged and often draws their attention to your content.

camera and pictures

Review And Edit

Make sure your content is ready to go for your audience by reviewing and editing your content.

Ask someone else to read your content prior to releasing it to your audience, it will give you insights to an outside perspective on your content. See if the reader understands your message and can stay engaged and interested in your content.

Ultimately, you want to put your best foot forward by avoiding any grammar and spelling errors throughout your content.

Summary: How To Create Content For Beginners.

If you are new to creating content, then you should start off by setting your goals and determining who you audience is. Research relevant and valuable topics your audience will be interested.

Once you have your topic, then you should outline your content. When you begin writing your content, keep in mind of your audience, by fulling explaining yourself so they can easily understand and read your content. Be sure to use a mixture of both textual and visual communication with your audience such as images, text, videos, audio, and others.

Lastly, you want to ensure all your content has been edited and read by an outside party. Make sure your content is fulfilling your goals by getting your audience engaged and having them take your desired action.

Get Started Today With JMF Digital Marketing

If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing. 

JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.

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