How To Market Your Small Service Business

To market your small service business will depend on your industry, goals, and customers. They will impact what marketing techniques you will use, how you will position your business, and how you will ultimately market your small service business.

Marketing your small service business can be quite overwhelming, when considering the big picture on how to brand your business, which products and services you will offer, prices, advertising and more. To simply marketing for your small business, you must break things down and strategize your efforts. Marketing successfully, requires you to define your goals, research your industry, and target a specific customer group.

10 Tips To Marketing Your Small Service Business

To help you with marketing your service business, we created several tips to help you small business.

  1. Create A Marketing Plan
  2. Define Your Unique Selling Proposition
  3. Determine Who Your Customers Are
  4. Get A Website
  5. Get On Social Media
  6. Pay Per Click ADs
  7. Search Engine Optimization
  8. Content Marketing
  9. Email Marketing
  10. Traditional Marketing

Create A Marketing Plan

If you do not plan, then you plan to fail.

Create a marketing plan for your small service business. A marketing plan is a roadmap on how you are going to carry out your marketing efforts to meet specific goals. By having goals, you can measure the results of your marketing and determine which marketing tactics to implement.

A marketing plan should be your first step in building your marketing program from the ground up. It will provide your business and employees with direction and purpose in their marketing.

For example, in a marketing plan you will specify how you will position your business in the marketplace compared to your competitors. In addition, you will state who your customers are and how you are going to turn them into paying customers.

marketing plan

Marketing is all strategy, work with your team in developing a plan that will help you out smart your competition and become competitive in your marketplace.

Define Your Unique Selling Proposition

You must tell customers why they should buy from you. As a result, every business should develop a unique selling proposition. A Unique selling proposition is how you stand out in the market compared to your competitors.

For example, you offer the safest construction services, or the fastest dry-cleaning services in Los Angeles. Nevertheless, your unique selling proposition is your selling point and how your position yourself in the marketplace.

To be successful in positioning yourself in the marketplace, you must make it happen with consistency. If you are the best quality handyman, then you should have the best quality material and equipment. Any failure to meet your unique selling proposition will result in negative credibility and authority in the market.

As a result, ensure that your unique selling proposition is a priority of your business, since it will be your selling point on why customers should by from your small service business.

Determine Who Your Customers Are

Businesses that do not have a specific customer are either huge corporations or they are going out of business. Trying to target everyone can be very costly and can quickly run a small business out of business. Be specific and be efficient by effectively targeting customers who will be paying customers.

For your small service business to be successful you must target a specific market of within your industry. Not everyone is going to want to buy from you. Typically, you would want to target customers who you want to work with and ones that want to buy from you.

For example, if you are a residential plumber, then you will be creating ads and content for residents instead of commercial businesses.

By being specific and effectively targeting a specific customer group, will enable you to effectively connect and communicate with that audience. You will become a credible and reliable source to that audience.

To market your business effectively, you just need to target your customers. As a result, you must learn who you customer is by demographic, interests, and behaviors.

Get A Website

It is 2021 and most consumers shop or research online before buying goods and services. As a result, your business should be online, where your audience is at.

Instead of relying solely on social media or directories, you will need to create a website for your business. A company website has no outside competition; therefore, the customer is giving all their attention and interest in just you and is not cluttered by other parties.

Websites are a great way to connect with a larger volume of customers, expand your opportunities, and help you meet your business goals. Ultimately, a website is one of your most valuable marketing tools.

A website puts your website on search engines such as Google, Bing, Yahoo, and others. With it you can reach a much larger audience that you would have normally thought impossible. Use your website to your advantage by effectively communicating with your audience about how you can help solve their problems with your goods and services.

In addition, websites open the door to other digital marketing opportunities such as pay per click ads, search engine optimization, and email marketing.

With a website it can be used as a valuable resource to help you build your brand awareness, increase sales, increase market share, or whatever your business goals may be.

What Should A Small Business Website Include

Get On Social Media

Social media can help build your online presence much like a website. It is a great way of networking your business whether you are using Facebook, YouTube, LinkedIn, or others.

Social media enables your business to reach more of your audience and gain valuable insights about them such as their constructive feedbacks, interest, behaviors, and more. Create social media profiles to help stay engaged with your audience and connect with them.

Utilize social media to build exposure to your website, email marketing, or to drive traffic to your business. Nevertheless, social media should not be ignored by your small business.

Pay Per Click Ads

Pay Per Click (PPC) Advertisement can offer small businesses a quick way to market their services in real time. PPC ads help your business build brand awareness or increase sales for your services on search engines and networks.

With PPC ads you can stimulate more demand for your business, however, it does require strategy to be competitive in the PPC marketplace. Therefore, you must strategize in selecting the right keywords for your business. In addition to continuously optimizing and adapting your ads.

JMF Digital Marketing What is the Difference Between Google and Bing Ads?

Search Engine Optimization

Search Engine Optimization (SEO) is how your small business can grow its online presence both locally and globally. To market your business with SEO you must create and maintain your online presence to appeal to search engines.

JMF Digital Marketing Search Engine Optimization

These techniques include:

  1. Optimizing Your Website
  2. Listing Your Business On Local Directories
  3. Building Authority And Backlinks form Your Audience
  4. Obtain A High Volume Of Positive Reviews
  5. Creating Valuable And Relevant Content For Your Business
  6. And more!

SEO is not a one and done process. It is an ongoing and time-consuming process for many businesses. However, it can be very profitable and beneficial for a small business to allocate some time and effort in optimizing its online presence.

Content Marketing

Content marketing can be done both online or offline. Basically, it is a form of marketing that focuses on creating content for a specific audience to appeal and acquire them in to taking a profitable or desirable action.

Many small service businesses can create content such as a website, blog posts, brochures, flyers, etc. If the content is relevant, valuable, and in demand by your audience, then your content will be successful.

Content can come in many forms such as images, text, video, icons, infographics, and others. It is best to utilize each type of content to better communicate and reach your audience.

With content marketing, you can strengthen your overall marketing efforts across all marketing channels which will reduce cost and maximize your returns.

JMF Digital Marketing Content Marketing

Email Marketing

Email marketing is one of the most profitable forms of marketing, which makes it quite appealing by many small businesses. However, it does take time in developing a large email subscription list.

The purpose of having an email subscription list is to provide your audience with relevant and useful information such as promotions, tips, updates, and more. Avoid cold emailing people who are not interested in your business or service, as it can be annoying and ineffective.

To build a large email subscription list, you should promote it on your website, blog content, social media, and to your friends and family.

Email marketing is most effective when you share content that is specific, relevant, and valuable to your audience. Keeping it simple and straight to the point is much more efficient, than fluff and irrelevant information.

Traditional Marketing

Traditional Marketing is not dead, it is quite useful for small business trying to market their business. It includes techniques such as mail marketing, brochures, flyers, door to door, radio and TV ads, and more.

Like any other form of marketing traditional marketing may not be so effective for your business. However, it is worth the trail and error in seeing if it is effective or not for your business.

Traditional marketing is very promising in promoting your local business to residents and businesses. For example, you can use mail marketing to provide a business with relevant sources and information about your services. An advertisement sign on the freeway can direct customers to your restaurant or law office.

Nevertheless, traditional marketing should not be ignored by small service businesses.

Key Takeaways: How To Market Your Small Service Business

To market your small service business, you are going to need to know what your goals are, your industry, and who your audience is. With an effective marketing plan, you can carry out all your marketing strategies and tactics with direction.

Be sure to make position your company as something unique in the marketplace and only target your ideal customers. Connect with a larger audience with a website and social media. Concentrate your resources in marketing your small service business with SEO, PPC, content marketing, email marketing, traditional marketing, and others.

However, be sure to optimize and evaluate your results overtime. Allocate your resources accordingly to whatever works best for your small business.

Get Started Today With JMF Digital Marketing

If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing. 

JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.

What Content Should A Website Have
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JMF Digital Marketing

We create content to answer your questions, so you can be more informed on your digital marketing decisions.

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