Quick Explanation: What Is Content Marketing?
Today, content marketing is more important than ever for a successful marketing strategy. Consumers are bombarded by hundreds marketing messages a day. However, most of the messages go to waste because they are often ignored. As a result, marketers must get highly creative in creating content that is attention grabbing and keeps consumers engaged. However, if you are inexperienced with content marketing, then you may be struggling on where to being. To help explain content marketing, we have a 2 minute explanation of content marketing down below.
2 Minute Explanation Of Content Marketing
Content Marketing Is How You Connect Your Business To Your Target Market
If you are uncertain where to begin with content marketing, then you must think about how what business you are in. For example, if you are a construction contractor, then your content will be construction oriented. Next, you want to establish who your target market is. Your Target market or target audience is your audience/customers, they are the ones you are trying to appeal and acquire to take a profitable action.
The best approach to content marketing is to problem solve for your audience. People buy products and services to solve a need or a want. During a customer, buying process there is a research phase where they research their problem, and they can compare products and services. However, if your business creates content around what they are looking for, then you are solving their problem.
Problem solving can be done educating and informing your audience about your goods and services, or any potential questions. As a result, you are establishing your brand as trustworthy and as an authority figure in the industry. Ultimately, your target audience will view you as a source of relevant and valuable information as an expert.
Where Can I Start Content Marketing?
Knowing where to start your content marketing is an important question. This depends on your target audience and where they can be found. However, this does depend on your business and your customer which can determine which marketing tactics are best to use. Content marketing can be used for both traditional marketing and digital marketing.
Traditional Marketing: Content Marketing
Traditional marketing is the old school version of marketing which includes tactics such as: door to door sales, cold calling, printed marketing materials, mail marketing, and more.
Content marketing is universally used in many traditional marketing tactics. For instance, a business can utilize trade shows to display their content to others. Content can be displayed on printed marketing materials such as: brochures, flyers, books, and in other forms.
If your marketing is largely based off mail marketing, then you are already utilizing content marketing. Just make sure your content is directed to your target audience. In addition, the more specific you are with your audience the better your conversions will be for any marketing channel.
To maximize your traditional content marketing results you must have a strategy. Know your customer and the best way to get them. Furthermore, make sure you are constantly measuring and tracking your results, so you learn what works and what does not. In addition, trying testing to different forms of content at the same time to see which ones perform better. For example, two brochures that have the same content but designed differently. Ultimately, by learning how to optimize your marketing efforts can better position yourself in the marketplace and make you more competitive.
Digital Marketing: Content Marketing
Content Marketing is largely used in digital marketing and be quite effective, if executed correctly. Furthermore, digital marketing can open the doors to a much larger audience where you can strategically target specific audiences. Websites, social media, blogs, and more are the most common forms of content marketing in digital marketing.
Websites are the core to a business’s digital marketing effort. In addition, they are the main online source for a business to connect with customers and explain who they are and what they do. In addition, content created on the website can be shared via social media, email marketing, or even used in traditional marketing.
Today, social media is extremely popular amongst societies. For example, consumers use social media sites such as: Facebook, LinkedIn, Instagram, YouTube, and TikTok to research products, services, and companies. Ultimately, if want to strengthen content marketing results, then you should include social media into your strategy.
Blogs are a great way to provide information and education information to your audience, that you would exactly be able to fit on printed material or your website (because it would be way to cluttered). Ultimately, blogs are great for content marketing and to boost your search engine optimization (SEO).
Content marketing is greatly used by digital marketers. It can help build your online presence and increase your sales. For any digital marketing strategy to be successful hugely relies on your content strategy.
What Are Benefits Of Content Marketing?
If properly executed content marketing can produce amazing results for your efforts. Here is a list of common benefits you can seek from content marketing.
- Improve your traditional and digital marketing efforts
- Increase demand of your goods and/or services
- More sales at a higher conversion rate
- Build a bigger email subscriber and mail list
- Customers trust you more
- Gain a competitive advantage over your competitors
- It can benefit your SEO
- Good for a link building strategy
Content Marketing Is A Lot Of Work
Content marketing can be quite time consuming, and it is not for everyone. It requires a lot of brainstorming and writing to create good quality and relevant content for your audience. It can be difficult for some businesses to allocate resources or time to fulling take their content marketing to the next level.
The incentive of creating content is that it can be shared across all marketing channels, so if its time consuming to describe your services in detail, you will only have to do it once. Then that content can be shared and scaled.
Frequently, many business owners are hesitant to start content marketing on a larger scale because they do not want to outsource it or hire someone to do it. It is time consuming, and you should allocate try your best to allocate resources for it. However, the benefits of content marketing largely outweigh the cost.
Key Takeaways: What Is Content Marketing?
Content marketing is a great marketing strategy for both traditional and digital marketing. It is the process of creating high valued and relevant content on a consistent basis, to appeal and acquire an audience to take a profitable action. There are many benefits to content marketing such as boosting your sales and conversion rates across your marketing channels. However, it is not for everyone due to It being time consuming and costly. If you would like help with your content marketing strategy, then contact JMF Digital Marketing today.
Get Started Today With JMF Digital Marketing
If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing.
JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.