What Colors Attract Customers To Buy?

Believe it or not, colors matter in attracting customers to buy your goods and services. Colors send subconscious messages to your prospects and customers, which can influence their actions. Therefore, it is important you use the best colors strategically to attract customers to buy from you.

The 10 Best Colors To Attract Customers To Buy

Colors are used strategically in marketing goods and services to business. They help attract the human eyes attention to specific content. Them help communicate the purpose of your message and more to your target audience. Here are the 10 best colors we recommend you use to attract customers:

  1. Red
  2. Orange
  3. Blue
  4. Yellow
  5. Green
  6. Pink
  7. Gold
  8. Purple
  9. Brown
  10. Black
  11. White



Red is a dynamic color which symbolizes power, authority, love, terror, fear, survival, and love.

Many will psychologically see red as an energizing color as friendliness and strength. However, it can also be shown as aggressive and demanding.

Red is largely used as a call to action on websites and other marketing materials because of its demanding and authoritative color, that bolding captures a consumer’s attention.

For example, red is used on exit signs because it stands out to people to quickly identify the sign in case there is an emergency. Red is also largely used on for sale signs.

We recommend you use red in your marketing promotions, however, do not overuse red as it can become diluted the more you use it on capturing customers to buy.

For example, go to a failing retail store and look at all the overused red signs that are soliciting sales.

The complementary color to red is green.


orange color psychology

Orange is a combination of both red and yellow, it symbolizes friendliness, family, fun, warmth, comfort, food, and shelter.

Like red, orange is also used as a good call to action in attracting customers to take a profitable action. Orange is an eye-catching color.

When people see orange, they psychological feel positive, motivated, and have enthusiastic. Orange makes a great alternative to red, if you do not the flaws of symbolizing authority or fear for your audience.

For example, orange is used by construction workers, because it can quickly capture people attention for safety measures. Additionally, orange is large used for events, fairs, and other places of social gatherings. Many businesses use orange to build a fun and cool place to shop and buy from.

The complementary color of orange is blue.



Blue symbolizes trust, dependability, reliability, responsibility, and calmness.

It is largely used by business-to-business companies due to its psychological ability to build relationships, trust and to create calmness among business partners/customers. If you are selling expensive products or services, then you may want to use blue to help give you the edge in building trust with your target audience.

Unfortunately, blue can symbolize distant, unfriendliness, and cold. However, this does not stop a lot of people of using blue in their marketing and branding activities.

For example, blue is largely used in hospitals, to help establish calmness and trust with patients and their families. Blue is also used heavily in spas, gyms, security settings, and more.

The complementary color to blue is orange.


yellow color psychology

Yellow helps stimulate a sense of joy, energetic, happiness, cheerfulness, and optimize.

Due to yellow’s high brightness, it makes the color one of the most visible colors to use in marketing promotions to attract buyers. Many people see yellow as a color the helps builds inspiration and self-confidence. It is largely used in business to customer type businesses.

However, using yellow can be a double edge sword, since it can create self-esteem issues and anxiety amongst your audience. As a result, you want to limit the amount of yellow you use on your marketing material. For example, your may want to use it headings, call to actions, and highlighting key information.

Yellow is used in a lot of B2C ecommerce businesses, signage, and schools.

The complementary color to yellow is purple.


green color psychology

Green provides people with a sense of balance and harmony.

The color green is a warm and inviting color that provides people with both an emotional and logical feeling. Many uses green to help reflect on life and promote peace. Additionally, it may help relieve stress, promote health and rest.

However, green can be largely associated with greed, materialism, and over possessive.

Green is largely used in outdoors companies, money, parks, finance companies, and health-based stores.

The complementary color to green is red.


pink color psychology

Pink is a softer approach to red, which creates symbolizes love, romantic, sensitivity, empathy, and compassion.

Many businesses use pink to help position themselves as a caring, understanding, and nurturing business. As a result, many fundraisers use pink to bring out their audience empathy and sensitivity to a cause.

For example, businesses in the intimate apparel, or promoting a cause will use pink to promote their messages. Since it is a bright color, it can be used for call to actions, headlines, and other attention-grabbing marketing techniques.

However, to much pink can be too much and dilute the overall purpose of subconsciously communicating with your audience. Additionally, it can be seen as draining and a lack of power, and symbolizing immaturity.

The complementary color of pink is green.



Gold is symbolizing success, confidence, wealth, prestigious, luxury, prosperity, and charm.

However, using gold for your business should be used with caution as it can also represent, selfishness, egotistical, and greed.

To effectively use gold in your marketing, you must limit the amount of gold you use. Gold should be used as a secondary color as it can be great for highlighting important information, headlines, call to actions, and for other attention-grabbing messages. Gold is used by many businesses trying to target the wealthy and affluent population.

For example, many jewelry and trophy stores use gold to promote their business. In addition, gold is largely used around the holidays to promote prosperity.

The complementary color to gold is blue


purple color psychology

Purple represents imagination, relaxed, luxury, loyalty, courage, mystery, magic, royalty, prestige, and spirituality.

Basically, purple is a combination of red and blue due to its ability to leave people with a sense of energy, authority, steadiness, and reliability. Purple can be used to promote businesses looking to target a spiritual or wealthy group, as it can portray your business as a prestige company.

However, tread lightly on using to much purple as it can be a distraction to your audience.

The complementary color of purple is green or yellow.


brown color psychology

Brown can help attract buyers to your business by stimulating structure, comfort, security, protection to your audience.

However, brown may also resemble quietness and dullness.

Brown is largely associated with business with furniture, coffee, or outdoors. Additionally. Many organizations that are promoting nature and animals also use black to attract their audience.

A complementary color to brown is blue.


Black is one of the more versatile colors you can use to attract customers to buy with is subconscious affect of symbolizing sophistication, dominance, independence, and seriousness.

However, it should be used not in such an abundance because it can also be used to represent evil, sadness, death, and mystery. Plus, it can provide your audience with a sense of negativity about your brand, services, and/or products.

Black is a great color to include on your marketing promotions and content, so your audience can clearly and easily read information. Depending on your business you may want to use black as one of your alternate colors.

For example, black is largely used by security companies to help showcased power and seriousness. Black is also used by funeral homes, due to the resemblance of death.

The opposite color of black is white and is complementary to all colors due to its high versality.

black and white color psychology


White symbolizing purity, peace, cleanliness, innocence, simplicity, and new beginnings.

However, white can also represent emptiness, loneliness, and isolation if used in abundance.

Many businesses use white because it works well with any colors and be read easily if highlighted by other colors. White unclutters your marketing efforts in attracting buyers. For example, white and empty space on your website is a good thing. Just like on a brochure white provides empty space to cleanly and simply communicate with your audience.

White is used for businesses in wedding planning, hospitals, and insurance agencies. It makes a great alternate color to help you attract buyers.

The opposite color of white is black, however white can be used with any color.

Why You Should Use Complementary Colors To Help Attract Customers

Colors have many benefits in helping you attract customers to your goods and services. However, many have limitations and negative subconscious messages that your audience may pick up on depending on the colors you select to promote your business. As a result, we recommend you use complementary colors to help satisfy the needs and desires of your audience, while limiting the negative consequences of those colors.

For example, we use blue and orange to connect with our audience. We work to aim trust with our audience, while trying to show that we are friendly, fun, and exciting to work with. Since we are a business-to-business company we utilize blue to help stimulate trust and calmness within our business relationships. To complement our color blue, we chose orange to offset the negative affects of blue, while utilizing it for our call to actions, headlines, and other attention-grabbing content.

You should look to maximize your opportunities by choosing the right colors for your business, whiling limiting any negative affects those colors may have by picking the complementary colors. As discussed earlier in the blog colors matter, they send subconscious messages to your audience, which can help influence a customer’s decision and feeling towards your brand, services, and/or products.

Not only should you have a complementary color, but you should utilize an alternate color to for backgrounds, highlighting keywords, and more.

The purpose of using colors is to help communicate your overall message to your audience, therefore it is best to have the colors work to your advantage than against you.

Summary: How To Use Colors To Attract Your Customers

Selecting the right colors of your brand should be one of the very first steps of you starting your business. Color selection, like anything else in business, needs to be strategically selected to help give you a competitive advantage against your competitors.

You may be thinking that colors do not matter, however, they do assist in helping you communicate to your audience. As a result, the most successful business use colors to help communicate with their audience. Colors help make your content readable, enjoyable, and understanding.

To be successful, we recommend the most optimal colors to help attract customers to your business based off color psychology.

  1. Red
  2. Orange
  3. Blue
  4. Yellow
  5. Green
  6. Pink
  7. Gold
  8. Purple
  9. Brown
  10. Black
  11. White

If you are interested in learning more about marketing, then read more of our blog content or contact us for assistance.

Get Started Today With JMF Digital Marketing

If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing. 

JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.

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