What Pages Should I Have For My Small Business Website?

What Pages Should I Have For My Small Business Website

If you are looking to create a website for your small business, then you are probably wondering what pages you should include on your small business website. Ultimately, you are looking to set yourself apart from your competition to build yourself a new unique website. Often, overwhelms many business owners and makes them struggle to determine what is pages and content should go on their website.

We recommend to our clients to build a standard website to begin with. A standard website helps meet expectations of your prospective customers visiting your website. For example, consumers visit a website to learn about your goods and services. They want to know if your can solve their problems. Once, you establish the essential webpages you can always branch out and add pages to your website.

Overview: Essential Webpages You Need For Your Small Business

Here is a list of the pages you should have on your small business website (based off our recommended priority):

  1. Homepage
  2. Contact Page
  3. Service Page
  4. Product Page
  5. About Page
  6. Blog Homepage
  7. Portfolio/Gallery
  8. Testimonials/Reviews Page
  9. Frequently Asked Questions
  10. Privacy Policy
  11. Terms and Conditions

*The top 5 pages are the most essential for your website, the others are less essential but very helpful for your website’s success*

Before you begin your website, you should determine if you will be writing a content for your website or if you will be hiring your website designer/copywriter. Content is what can make or break your website, it is what will connect your website with your audience. If you would like to learn more about content marketing, then read out blog post “Quick Explanation: What is Content Marketing?”


The homepage is the core of your website, its what gives users their first impression and communicates who you are and what you do. Content on the homepage should be precise, clear, and straight to the point. The homepage job is to grab the user’s attention and direct users to more relevant pages of your website.

Break your homepage off into different sections. Sections should be displayed based off of priority. For example, at the very top should be a quick overview of who you are, what you do, and who you serve. Additionally, this can be followed by more specific sections. For example, an overview of your services, what businesses your serve, or a portfolio section. See our example with JMF Commercial Construction, and how we broke down the homepage into sections to direct users to relevant content and pages.

JMF Digital Marketing Website JMF Commercial Construction Mobile Responsive Picture

Contact Page

The next important thing on your website is your contact page. Customers need to get in touch with you, so your contact information should always be readily available to your website visitors. Contact information includes: your company name, email, phone number, and mail addressing. Often, this information can be found on the heading and footer of a website, in addition to the dedicated contact page.

Your contact page should be your call to action on your website. Typically, the call to action is in the top right of a website. Your contact page should include all your contact information in addition to your contact form, social media profile links, and hours of operation.

Make sure you configure a reliable contact form for your website. Contact forms are what visitors fill out to, so you can contact them later. Submitted contact information are warm leads for your business. Warm leads are prospective customers that have expressed interest into your business.

Service Page

Depending on your business you may sell services, which is why you need a service page on your website. The service page should include an overview of all the services you offer. Typically, you would highlight the significance of your services and why prospective customers should by from you.

If your services are complex, then it is recommended you break them down into sections like you would with the homepage. List services based off priority and provided brief descriptions of each. Eventually, when you decide to expand your website, you can make specific dedicated webpages for each of your services. You would then link your service page to each service subpage.

services explanation

Product Page

If you are a merchant, then you need a product page. Product pages showcase what you are selling to your audience. To maximize your user’s experience, then you should enable a filter of your products by categories, so your prospective customers can find what they need quicker and easier.

Do not forget to include the price, name, and description of the product. Make sure you emphasize why they should by from you. You can even include online reviews to help you sell your products. Ultimately, your customers want the key information always readily available and in real time, so they can make a confident purchase decision.

Once, your ready to expand your website you can create separate product or product category pages that are more descriptive about your products. These pages can then link to and from the main product page. This will ultimately improve the user experience and may boost your search engine optimization results.

About Page

You about page is what tells you audience who you are in greater detailed. Often, users want to know more about a company before they make their purchase. You should use your about page to tell your audience what you want them to know.

For example, you can include your company’s vision, mission statement, core values, and history on your about page. You may also want to include any special awards your company has received or go to detailed about what makes your company unique.

Blog Homepage

A blog homepage is the home to all your blog post, it connects users with specific content they can find and search for. Blogs are important for your content marketing and search engine optimization for your website. Typically, blogs are created to supply your audience with additional relevant and valuable information you would not put on your service or product pages. Ultimately, because it would be to clutter with information and can ruin the user experience.


Build credibility by showcasing your past work with your prospective customers. A portfolio or gallery can give consumers an expectation of your service and/or products. Knowing what the end results will be will help consumers make a confident decision on whether they want to purchase from you or not.

Testimonial/Review Page

Put your best foot forward and showoff your positive reviews and testimonials on your website. A testimonial and review page is important to help improve the success of your website’s conversions. Testimonials/reviews help establish prospective customers trust in your brand. Ultimately, most prospective customers will use your brands reputation to make a purchasing decision.

You should include your past customers name and company information on your page. In addition, if you have any photos of you work, then you should display it here or on your portfolio page so users can verify your work. Testimonial/review pages can be beneficial for your business to solicit more reviews from current customers.

If you would like to learn more on about reviews and why they are, then read our blog post “Why Reviews Matter in Digital Marketing?”

customer reviews

Frequently Asked Questions Page

Frequently asked question (FAQ) page helps the user experience on your website by answer common questions by customers. FAQs can help you limit the amount of calls and emails you receive for general questions. In addition, it provides users with real time answers to their questions or problems.

Make sure you answer your audience’s questions in a clear and precise answer. Avoid confusing your visitors with jargon. Be sure to clarify any terms that a user may not understand.

Privacy Policy

Your website should have a privacy policy, which informs users what you will use their personal information, if given to you. Additionally, it must state who the information is shared with. Personal information can include names, phone numbers, address, emails, payment information, etc. Ultimately, privacy policy helps build trust between you and your users and may help you legally.

Terms and Conditions

Another legal page you need on your website is the terms and condition page on your website. Ultimately, this page includes all the rules a visitor must follow on your website to access it. You should include your policies and applicable laws on your website. For example, all content on your website is an intellectual property of your company and cannot be shared.

Key Takeaways: What Pages Your Small Business Website Needs

If you are looking to create a new business website for your company and are uncertain on what you want on your site, then its best to go with the most essential and standard website setup. Your website should include these webpages: homepage, contact, service, product, about, blog, gallery/portfolio, testimonial/review, FAQ, privacy policy, and terms and conditions. Your online users have an expectation for a website. It’s best to ensure your website meets the consumer standard before expanding your website.

If you are experienced or know what you want with your website’s structure, then you can create a larger website from the beginning. If you are looking for website designing services or content marketing, then contact JMF Digital Marketing today.

Get Started Today With JMF Digital Marketing

If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing. 

JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.

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