What Should A Small Business Website Include?
Your small business website should include the best user experience and search engine optimization practices that will help you connect with your audience. Additionally, everything that you include in your website should be designed to help you fulfil your goals. Whether you are looking to generate leads, increase brand awareness, or any other goal, whatever you include should be strategic.
In this blog, we will cover the most essential elements every small business website should include in their website to help them achieve success.
12 Things You Should Include In Your Small Business Website
1) Relevant And Simple Domain
Your website address should be simple and relevant to your business. Do not select a complicated domain name because you are trying to be unique. You want your audience to know who and what your business is by your domain name. Typically, your domain should be your company’s name.
Use .com when you select your small business domain. .Com can provide small businesses with the best credibility and authority with users and search engines. Do not go cheap and select a .net, .service, or .biz because you want to save a few bucks. Make the investment in selecting a quality domain.
If you are interested in additional information about selecting the right domain for your small business, then read our blog post “How To Select The Best Domain Name For Your Business.”
2) Clearly Tell Your Audience Who You Are
Have you ever been on a website and was confused about what a company did or sold? It can be quite frustrating to users. For your website to be successful you must effectively communicate with your audience about who you are.
Avoid any jargon or expert terms you audience may not understand. It is important to clearly explain your products, services, and other relevant company information to your audience. As a result, your consumers can be more engaged and more likely to become your customers.
Additionally, you want to make sure you quickly communicate who you are to your audience. If they must search to learn who you are, then you probably will have poor results on your website. Today, online users are impatient and want information in real time.
Ultimately, you want your customers to connect with you as early as possible, to avoid them leaving and going to a competitor. In addition, this will have improved the value of your user’s experience as well as optimizing your website for search engines.
3) Structure Your Website Logically
When you create your website, you want it to be in a structural hierarchy that tells your audience and search engines which webpages are the most important.
For example, the homepage will be the main page followed by secondary pages such as your product and service pages. Secondary pages will be broken down more specifically by types of products and services.
Nevertheless, your website should be built logically. The best rule of thumb is to go broad to specific with your webpage hierarchy. This is because you want to grab your audience attention on your more important/ heavy traffic webpages, and funnel them to more specific, relevant, and valuable subpages.
Additionally, a good website structure will benefit your search engine optimization. A logical website structure helps search engines crawl and index your website. It helps search engines learn what your website is about, so it knows what online users your small business website will be relevant to.
4) Users Need Too Easily Navigate Your Website
Your small business website needs to be easily navigated by your users. Therefore, you should include a simple and clear menu located in the header and footer of your website. Additionally, you want your website to use internal links to relevant pages.
Your website’s menu should include all the main pages of your website. If your webpages have subsections, be sure to include them. However, if you have a huge website and require more space, then you want to consider building a mega menu.
Nevertheless, your menu should be clearly outline and structured in a logical manner. Users should be able to navigate any menu quickly and easily on your website.
You should include internal links on your small business website to make it easy for users to navigate to more relevant content. An internal link is a link to another page on your website. Internal links do not have to be the links themselves, but instead can be a hyperlink text or content on your website.
Ultimately, an easy to navigate website should be included on your website to help improve your search engine optimization and user experience.
5) Security, Backups, And Firewall
Every small business should have security, backups, and a firewall for their website. Most of you will probably think you can get by without security, however, it is not recommended. You can save yourself from a headache and prevent issues latter on.
Customers want to be able to search your website with confidence. Any red flags that your website will make users believe you are not trustworthy and might find themselves at risk. In addition, you may also be at risk to malware.
Backups are quite useful; they provide peace at mind for website owners. Eventually, your website will run into a problem by having an error or some kind glitch. Typically, this is because updates or new applications on the website. Nevertheless, with a back up you can have that security of making a mistake and not having ruin your entire website.
Firewalls are useful and can be quite needed if you are collecting sensitive information from users. You do not want to be liable for your user’s information getting leaked or hacked. Furthermore, you can prevent malware and your website from getting hacked. Eventually, every website will need a cleaning and maintenance from security.
Avoid the headache and make sure your website is secure. It will be frustrating if you lose all you had work because you did not get security and backups for your website.
6) Display Your Contact Information
You want your contact information to be noticeable and findable for your audience. Your contact information is probably the most important piece of information that you need to include on your small business website. It includes your company name, phone number, email address, and any other contact information you want to provide your audience.
Unfortunately, most users do not want to search for your contact information. Therefore, it is recommended you display your contact information on the header and footer of your website in a readable font so it can be easily found and noticed.
Ultimately, you do not want to forget adding including your contact information. It will create user frustration, weaken your local SEO, and will make you lose business.
7) Use Call To Actions
Every small business website should use call to actions to help them meet their website’s goals. A call to action is how you communicate with your audience for them to take your intended action. Depending on your goals and your business will determine which type of call to actions you will use.
For example, you can mention “contact us now”, “Reserve now,” or “get a quote now” in bold on your website. Your call to action must be obvious, findable, and readable.
Call to actions is basically another form of communication between you and your audience. Eliminate any confusion your audience may have by including call to actions on your website.
If you are interested in learning more about call to actions, read our blog post “Why do you need a call to action on your website?”
8) Accreditations, Awards, And Associations
For your small business website to be successful you must establish a certain standard of credibility and authority with your audience for them to take your desired profitable action. Typically, you can do this by displaying your accreditations, awards, and associations on your website.
Let your audience know why you are an expert and why they should purchase from you. Be descriptive on how you meet certain standards and achieved your level of success.
9) Testimonials And Reviews
To help build authority and trust on your small business website, you are going to need testimonials and reviews to help persuade your audience. Your audience wants to learn about your company and whether they want to do business with you. As a result, they seek your past customers to gain an expectation about your brand to decide on whether to work with you are not.
Most small businesses usually, mention their reviews along their homepage, footer, or have a dedicated page for testimonials and reviews on their website.
Ultimately, you are trying to sell yourself. So put your best foot forward and display why customers should by from you.
10) Mention Your Unique Selling Proposition
Your audience needs to know why they should by from you instead of your competitors. Therefore, you must recommend your unique selling proposition (USP). Your USP is what makes you stand out compared to others in your industry.
For example, you may offer the best quality service, quick turnaround times, best warranties, etc.
Nevertheless, if you do not tell people why they should invest in you, then you are not communicating effectively with your audience. Be sure to tell customers why they should buy from you.
11) Relevant And Quality Content
Small businesses need to have relevant and quality content on their websites to attract and acquire their audience. Users search on search engines to find information, products, and services.
Your meta tags which are found on the search results page, should be relevant to what your users are searching for. Furthermore, your landing page, the page users click to get on, should reflect the description of your meta tags.
For example, if I was searching for red bikes on Google. I would click on a website that mentions red bikes. The landing page needs to be relevant to red bikes. If the website on the search results page and the landing page is irrelevant to what your audience is looking for, then you will lose them.
The content on your website should be something that your audience wants. What do they want to know, and what will provide them with value? Content can be useful for a small business to build their user experience and their search result rankings.
12) Get A Quality Website Design
Your website is the core of your online presence; therefore, you should not cut corners on the design. A good website design is search engine and user friendly. This includes your website being compatible on mobile devices and should be ADA compliant.
Make sure you utilize videos, images, and infographics on your website to communicate with your audience visually.
Do not invest in a cheap and tacky website design for $150. Ultimately, you will be buying a poor-quality template that will do more harm than good. Hire a quality website designer that can create a website that will deliver you results.
Key Takeaways: What Your Small Business Website Should Have
Your small business website is the core of your online presence that will help you meet your business goals. Therefore, what you include in your website should help you fulfil your business goals. Any successful small business website will be search engine and user friendly that will help you connect with your target audience.
Your website needs to prioritize your user’s experience by making your website valuable, desirable, credible, accessible, findable, useful, and usable for your audience. Ensure you list your contact information, reviews, accreditations, and other relevant information on your website. Establish yourself as an authority and expert in your field that your users will want to purchase from.
Make sure your website is search engine optimized with the proper domain name, meta tagging, mobile responsiveness, and other tips mentioned in this blog. Ultimately, this will make your website more readable and favorable to search engines, which will draw more traffic to your website.
Partner with a professional website designer to ensure you are maximizing your including everything you need on your small business website to help you fulfil your goals.
Get Started Today With JMF Digital Marketing
If you are interested in digital marketing, then contact us today. We are experienced in helping small businesses meet their business goals through digital marketing.
JMF Digital Marketing specializes in website design, pay per click advertisement, and, search engine optimization. Learn how we can help you expand your business, increase sales, and get you customers you want to work with.