What Should Be Included In A Property Management Website?
If you are creating a new website for your property management company, or just looking to make changes to your current website, then you want to make sure to include all the essential elements of a successful website. The websites can generate new leads, while providing quality support for your current tenants and owners.
Ultimately, your property management can play a vital role in helping you achieve your business goals. The success of your website depends on how well you communicate with your audience with who you are and what you do. In addition, your website must be useful, usable, valuable, desirable, findable, credible, and accessible for your audience.
Your property management website should include key aspects about your company such as: basic company information, services you offer, what customers you serve, and where. Additionally, your website should include relevant and valuable content to help connect you with your audience. As well as fundamental features of creating a great user experience website.
What You Need To Include In Your Property Management Website
The most vital information you should include on your property management website is your basic company information. This information includes company name, logo, phone number, business address, and contact email. Typically, company information is in the header and footer of the website.
You may also include a contact page on your website. Usually, the contact page will have all your company information, social links, and a contact form. Contact forms are a great way to generate leads because they express the user’s interest and provides you with their information.
You must include the services you provide on your property management website. Yes, they may know that you are a property management company. However, you need to go into more detail and explain what those services are.
For example, you can include contractor management, maintenance, leasing and renting property.
For you to communicate to your audience effectively about your services you must explain it to them as if they do not know anything about your business or industry. One of the main ways businesses lose prospective leads, is because they confuse them. When you are listing your services on your website, clear, simple, and specific.
We recommend you create a dedicated page for each main service you offer and list them on your main menu. The reason you want to do this, is because you want to identify with what your user is looking for right away. In addition, this can also help with your search engine optimization. Ultimately, you are trying to put your customers in front of the most relevant service with valuable information in a timely manner.
Customers And Service Area
You should always include what customers you serve and the service area on your website. Ultimately, you are looking to eliminate any confusion by providing your audience with clarity. On your website you simply want to tell who your services are for right away.
For example, “We are a property management company serving commercial businesses in the Los Angeles and Orange County area.”
We recommend you list this information on one of the top sections of your home page, you are about page, or have a dedicated page about who you serve. However, there are many ways of doing this, you should look at various property management websites to get an idea on what will work best for your website.
By clearly defining who your target audience is and the area you serve, you can avoid attracting low quality leads. In addition, it will give users more confidence in working with your business because they know they are in the right place.
Relevant And Valuable Content
For any website to be successful, they must include content that is relevant and valuable to their target audience (customers). Your audience clicks on your website because they want to find information that is usable, desirable, valuable, and credible to them. Otherwise, you will lose them.
To effectively communicate with your audience, you must provide them with text, images, etc. that they will understand.
Do not include any content not intended for your target audience. Ultimately, this will create unwanted confusion and should be avoided.
Ideally, you want to limit the amount of content your put on each page such as your: homepage, service page, contact, about us, etc. because you want to avoid sending multiple messages. Typically, it because to cluttered and users will become disengaged if you have to much information they need to go through. Therefore, you should create a blog for your website.
Blogs are a great way to add additional information you normally would not have included on your main webpages. Blogs are useful in answering your audience questions in detail, provide useful tips, and more. Additionally, it will benefit your website with its SEO.
Often, this is the most neglected by website owners. Usually, because they are unaware about what creates a great user experience. Your website should be designed to deliver the best user experience possible to your audience. The user experience includes the overall feel and perception a user has when interacting with your website.
For example, if a user struggled to use your website on their mobile device, then it will leave them with a negative experience with your brand. In addition, they will probably not want to buy from you and rather go to one of your competitors.
Creating a great user experience can be quite complex and overwhelming. Therefore, we created a list on how you can create a better user experience for your property management website.
Make Your Website Accessible
According to the Web Content Accessibility Guidelines, all websites need to be accessible for individuals regardless of limitations. If your website is non-compliant then you can be held responsible legally. Avoid the lawsuits by making your website accessible for individuals have impaired visions, blind, deaf, etc.
Search Engine Optimization
SEO works hand and hand with the user experience. By improving your SEO, then technically you will be improving your user experience. SEO helps make your website more findable for your target audience.
Add A Call To Action
What do you want your audience to do? A call to action helps you communicate where you want your audience to go and what to do next. Typically, this is done by a “contact us now” or “get a quote now” text that is highlighted or easily recognizable by your audience. It is important to include a call to action on your website to eliminate the user’s uncertainty on what to do next.
Summary: What You Need To Include In Your Property Management Website
Your website is one of your most important assets in helping you meet your business goals. It helps you increase your online presence, connect with more customers, provide customer support, and more. Nevertheless, you need to make sure you include the right information and friendly user experience on your website.
Having the right information on your website is vital for its success. Important information you should include in your company information, services, service area, and any relevant and valuable content designed for your audience.
You also want to include features that contribute to a friendly user experience. Which includes a mobile responsive design, WCAG compliant, SEO, adding a call to action. Additionally, you want users to find your website functional, secure, fast, and easy to use.
If you are interested in designing or redesigning your existing property management website, then contact JMF Digital Marketing today.
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