Why Content Is Important For SEO
Content is important for SEO because it helps your website get indexed by search engines and ranked for relevant keywords and phrases. Depending on how well you incorporate content marketing into your SEO strategy will determine the success of your website, since they can positively and negatively impact one another.
What Is SEO Content?
SEO content is text, images, videos, audio, and other forms of content that are displayed on your website to improve its visibility on search engines for relevant keywords and phrases, to help drive more quality traffic to your website.
Content from website to website will vary depending on the purpose of the website, the audience, and your goals. Below are some examples of different types of content you would include on your website to help improve your SEO:
- Service pages
- Clients and industries you serve page
- Blog posts
- News and updates
- Case Studies
- And more!
Content is basically everything you would include on your website that a user can consume.
Your content should be relevant and valuable to your audience, which will create a better user experience for your audience and make your website more favorable to search engines.
As a result, you can benefit from more traffic and more conversions on your website.
How To Write Content For SEO
There is a specific way content should be written to appeal to your online users as well as search engines. If done correctly you can benefit from higher search rankings for your content.
When you are thinking of what content to write about, you need to make sure that there is a demand for that content from your audience. If not, you will just be wasting your time writing that will not get any results. Which makes it important for your all your content to be relevant to your specific audience.
When users search online, they are looking for useful information. Typically, they may be looking to buy a product, service, or get information to help them solve a problem. Nevertheless, your content needs to help satisfy your audience’s needs. As a result, all your content needs to provide value.
In addition to your content being relevant and valuable to your audience, it needs to be written in a user and search engine friendly manner. Therefore, your need to follow these basic rules of writing SEO content:
You want your audience to be able to read and understand your website’s content. The readability of your content can make or break the success of your website’s results.
It is recommended to keep your content simple, precise, and easy to read as possible. Additionally, you want to write your content as if your audience does not know anything, you want to explain yourself and provide your audience with clarity. Remember, they are not experts in your field of expertise, therefore, you should avoid any jargon.
The length of your content will vary from webpage to webpage and industry to industry. The general rule if you are writing a blog post is to have at least +1000 words. However, the more content the better, just be sure that you are staying on topic and are not adding fluff to your blog posts.
Make your content be appealing to read. Do not make your paragraphs to long to read. Sections should also be limited in length and should be broken down into subsections.
Structure & Formatting
Your content should be structured and formatted in a way for users to easily navigate your content. In addition, it will help search engines learn what the focus of your content is about.
Use headings and subheadings that flow with your keywords or topics on your website. For example, if you have a construction blog you should not be writing about the zoo animals or something like that. Keep your focus and stay organized and strategic with your topics and flow of your blogs.
Break up your blog post into sections so readers stay engaged. Go from broad to more specific with subheadings. Utilize bullet points to list your ideas.
Your content needs to be strategic. Therefore, you should write content that focuses on your website’s keywords or phrases. However, not every keyword is worth writing about as some may have no search volume, or it may be too difficult to rank for.
To make your content efficient and effective you need to do keyword research. Find topics that are not too competitive that are receiving traffic.
Tone Of Voice
When you are writing your content, you want to be consistent with the tone of your voice. Do not jump form fist person to third person and vice versa. You want your audience to understand what you are telling them.
Linking is good for SEO, good quality content has both internal and external links.
Your content should be linking to other pages on your website, also known as internal links. This helps build relevancy and value to the user experience, which can help boost your SEO. In addition, it helps build authority and value of your webpages for search engines.
External links are links pointing from other websites. For example, you may do this when you want to refer your audience to a useful tool, resource, or company that they can get more information or help they solve a need.
Alternative text is a description of the image, used for making your website more accessible to individuals with limitations.
Images And Videos
No one wants to visit a website with a long script of text. It is boring, so you need to keep you audience engaged and on your webpage by using images and videos. Images and videos help you communicate with your audience visual.
Content And SEO Mistakes To Avoid
When you are new to creating content, you will eventually make the most common mistakes. Ultimately, these mistakes can weaken your content and penalize your website from SEO benefits. As a result, we created a list of the most common content and SEO mistakes to avoid.
Keyword stuffing is when you spam your keywords unnaturally. It is a black hat SEO method to manipulate the search engines to rank you higher for that selected keyword. However, search engines know this and will penalize your content if you do not use keywords naturally or use them too much.
To avoid this, you may want to use synonyms or other words to describe want your trying to tell your audience.
Selecting The Wrong Keywords
Not all keywords are created equally. Some are more competitive, and some have more of a search volume. The broader keyword you go for generally have a larger search volume but a high competition. Therefore, we recommend longtail keywords.
Longtail keywords range from 3 to 5 words, they are less in volume but much easier to rank for. They are more specific, therefore will lead to more quality traffic.
If you are interested in learning more, read our blog post “How Do I Find The Best Keywords For My Business.”
Improper Tagging Of Sections
When you create your content for your website it needs to be labeled for search engines so they can effectively crawl your website and understand what your website is talking about. The easier you make this the better search result ranking you will get. However, many websites fail to properly tag headings and sections of the website.
For example, each webpage should only have one H1 (main heading) tag, which is followed by H2 (subheadings), H3, H4, and so on. In addition, descriptions of the headings should be labeled as “p” for paragraphs.
Improper html tagging can negatively affect your SEO results; therefore, it is important to take the time to make sure they are done correctly, or your content will be wasted.
No Search Results Title or Meta description
You want to create your own search results title and meta description for each page. Do not rely on search engines to create it for your because it will ultimately fail.
By creating your own SEO title for your webpage and meta description you can strengthen your keywords, user experience, and SEO all at the same time.
Your search results title should range form 55 words to about 70 characters in length and your meta description to about 150 to 160 characters. Any more or any less can harm or effect your SEO.
Not Original Content
Your content must be unique to your website. You may find it easy and appealing to copy or duplicate content from your competitors. However, copied, or duplicated content can get you penalized by search engines. Therefore, we recommend you create your own content.
Irrelevant and Poor Linking
Many websites are linking to irrelevant sources or websites with low domain ratings.
Irrelevant sources hurt your SEO because it damages the user experience and tells search engines that you are associating your website with something that does not relate to you.
Low domain rating means a website as a lack of trust and authority. Linking to those websites are not recommended because you are not providing your users with the most valuable sources.
Key Takeaways: Why Content Is Important For SEO
Content is important for SEO because they are used together for the common purpose of building your online presence. SEO content is any consumable information you have on your website in the form of text, image, or video. To create the best content, it must be relevant and valuable to your audience.
To write content you must stick to the basics of keeping your content readable, at least 1000 words, and well structured. Avoid lengthy paragraphs and sections, select the right keywords, use alternative text on images, and utilize good linking practices.
Avoid the mistakes of trying to manipulate your content to boost your SEO. Do not duplicate content, keyword stuff, or put any link on your webpage. You want your website to provide users a good experience and your website to be crawlable by search engines, which requires you to properly tag, title, and describe your webpages.
Ultimately, if you incorporate content marketing effectively into your SEO strategy, you will benefit from increased traffic and conversions on your website.
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